THE BOOZE BIN By Pia Mara Finkell (@piamara) Before I get into my new social media influence obsession, I’d like to get real for a second. Social media is pretty awesome, but it can also be a world-class time-suck. While my employer thankfully pays a great deal of attention to the importance of a work-life [...]
Tag Archives: Flickr
Social Lubricant: 5 Tips on Using Social Media to Enhance Your Trade Show
December 8, 2010 – 11:15 am
THE BOOZE BIN By Pia Mara Finkell (@piamara) One perk of the booze industry is attending trade events with hundreds of wines, new spirits and food pairings. But let’s face it; once you’ve been to one walk-around trade show, you have been to them all. Especially in the wine industry, when you are often working [...]
Three Common Social Media Snafus and Solutions for Small Businesses
October 20, 2010 – 10:45 am
THE BOOZE BIN By Pia Mara Finkell (@piamara) I always wondered how brand new business owners create their websites’ ‘Frequently Asked Questions’ (FAQ) sections the moment they hang out a shingle. If they’ve only been open for a short time, how frequent could these questions be? How do they know what the real sticking points [...]
Showing Love Increases PR Influence
January 29, 2010 – 12:30 am
We were sitting in an agency board meeting the other day, and our chairman posed an important question. To paraphrase: ”Are showing our clients enough love?” We counsel on employee and community engagement. We work for Satmetrix, a great customer experience and relationship company. Yet, in trying to help bring success to our clients, we may be allowing [...]
Geoff Livingston Addresses National Park Service Communicators
March 9, 2009 – 12:13 am
I had the great privilege of addressing the National Park Service public affairs conference last Thursday on social media adoption. Discussion includes Twitter, Facebook, Flickr, focusing on the Service’s mission, and pitfalls like Shiny Object Syndrome. Case studies included: Congressional Tweeting TSA Blog The Library of Congress on Flickr The Nature Conservancy Flickr Effort
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