THE BOOZE BIN By Emily Valentine (@ebvalentine) Image courtesy: Cooking Channel Tradition is one ingredient that makes the holidays special. Many people take comfort in the widely adopted rituals established by retailers (shopping on Black Friday), athletic associations (watching bowl games) or religious groups (keeping advent calendars, baking yule logs or exchanging Hanukah gifts), and [...]
Tag Archives: food marketing
The Egg Nog Chronicles: Turning Holiday Rituals into Marketing Opportunities
November 28, 2012 – 7:48 am
Are Twinkies the Next Tobacco?
December 15, 2011 – 3:00 pm
By Jason Stemm (@NYCubsFan) What do Tony the Tiger and Joe Camel have in common? The question has been battled out in Washington over the last two years, under the radar of budget cuts and debt defaults. Millions of lobbying dollars have been spent by the food manufacturing industry to limit and even eliminate legislation [...]
Connecting with a Mobile Food Shopper
April 29, 2011 – 9:50 am
By Jason Stemm @NYCubsFan Since the days of open air markets and general stores, the food shopping experience has been in person. Trips to the grocery store have started with a list and ended with a cart full of groceries filled with planned and impulse buys. Retailers have relied on these incremental purchases to improve [...]
The Evolution of Food Definitions
July 7, 2010 – 9:04 am
Human language is in constant evolution. New technologies give us words like “ringtone” and changing interests give us words like “agritourism” and “locavore” to add to our lexicon. Occasionally we have words where agreement on meaning is difficult, like when we talk about “local” and “organic” food. Farmers markets have seen tremendous growth in recent [...]
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