THE BOOZE BIN
By Pia Mara Finkell (@piamara)
Ok, I’ll admit it. I drink and tweet.
It’s usually not a great idea though, not only because one’s ability to self-edit after a few glasses is significantly weakened, but more importantly because it’s just hard to keep track of what I’ve tasted. I’ve written over 2,600 tweets, [...]
By Pia Mara Finkell
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Posted in The Booze Bin, Wine, Food & Nutrition
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Also tagged Cork_Dork, Crushd, Drync, HelloVino, social communities, Twitter, VinTank, Wine, wine app, Wine Bloggers Conference, Wine Harlots, WineLog
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December 22, 2010 – 10:26 am
THE BOOZE BIN
By Pia Mara Finkell (@piamara)
2010 has without a doubt been the year of social media growth. It’s impossible to watch the morning news, read a newspaper or conduct a meeting without hearing the term “social media.” It has gotten me thinking about brainstorming new names for the term. Web 2.0 came and went. [...]
By Pia Mara Finkell
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Posted in Digital Marketing, PR Industry Trends, Wine, Food & Nutrition
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Also tagged 94 Wines, beer, Cellar Key, digital, Food, geolocation, location-based, marketing, QR Codes, SCVNGR, social media, spirits, trends, Vin Tank, Wine, winery
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December 16, 2010 – 7:00 am
By Jenn Riggle
Foursquare is definitely doing something right. The company announced it jumped from 1 million users in March 2010 to 4 million users in October. But after six months on Foursquare, I just don’t get it.
Even Dennis Crowley, Foursquare’s co-founder, admitted at a conference that the check-in, in itself, is “not interesting.”
Lots of retailers [...]
December 8, 2010 – 11:15 am
THE BOOZE BIN
By Pia Mara Finkell (@piamara)
One perk of the booze industry is attending trade events with hundreds of wines, new spirits and food pairings. But let’s face it; once you’ve been to one walk-around trade show, you have been to them all. Especially in the wine industry, when you are often working with [...]
By Pia Mara Finkell
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Posted in PR Industry Trends, Wine, Food & Nutrition
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Also tagged B2B social media, event planning, events, Facebook, Flickr, Food, LinkedIn, Livestream, QR Codes, social media, spirits, trade shows, Twitter, Ustream, Wine, YouTube
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October 20, 2010 – 10:45 am
THE BOOZE BIN
By Pia Mara Finkell (@piamara)
I always wondered how brand new business owners create their websites’ ‘Frequently Asked Questions’ (FAQ) sections the moment they hang out a shingle. If they’ve only been open for a short time, how frequent could these questions be? How do they know what the real sticking points will be? [...]
By Pia Mara Finkell
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Posted in Digital Marketing, PR Industry Trends, Wine, Food & Nutrition
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Also tagged beer, brand, brewery, distillery, Facebook, Flickr, Food, social media, social media for beginners, Social Networks, spirits, troubleshooting, Twitter, Wine, winery, YouTube
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October 13, 2010 – 10:26 am
THE BOOZE BIN
By Pia Mara Finkell (@piamara)
I’m a sucker for a bargain.
Though my mother is an avid shopper of the abundance mentality (the experience is something like supermarket sweep), I’ve always taken more after my father in this regard, whose great purchasing success stories tend towards “Check out my new golf shoes! Normally 50 [...]
By Pia Mara Finkell
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Posted in Digital Marketing, PR Industry Trends, The Booze Bin, Wine, Food & Nutrition
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Also tagged beer, brewery, engagement, Facebook, marketing, sales, social media, Twitter, Wine, winery
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September 8, 2010 – 10:35 am
THE BOOZE BIN
By Pia Mara Finkell (@piamara)
If you have a bar, using Foursquare as a social promotional marketing tool is a no-brainer. The mayor’s beers are on the house! Of course. Restaurant owner? Stop in for lunch and get a free glass of wine. Done and done. Proprietor of the best winery in town? Well, [...]
By Pia Mara Finkell
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Posted in Digital Marketing, The Booze Bin, Wine, Food & Nutrition
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Also tagged Bravo, cause marketing, marketing, mashable, Pepsi, PR Industry Trends, promotion, Twitter, Wine, Zagat
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August 18, 2010 – 7:00 am
Hollywood producers out there, listen up. This could be big. This could be big in Japan. Start selling the international rights now.
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