Tag Archives: FourSquare

Foursquare in Healthcare?

May 27, 2010 – 8:00 am

By Jenn Riggle
It seems like every day another company enters the geolocation race. Google’s Buzz, Gowalla, MyTown, Yelp and even Facebook are jumping into the fray. But the company to beat is Foursquare.
The question I have to ask: Does Foursquare make sense for healthcare?
To answer this question, I employed the tried and true method – [...]

By Jenn Riggle | Posted in Digital Marketing | Also tagged , , , , , , , , | Comments (20)

Where did all these people come from?

May 4, 2010 – 3:57 pm

Human nature conditions us to love being part of a movement, sometimes even to the point of addition. The Foursquare swarm badge is a prime example of individual’s desire to be rewarded for a group action. Combined with the short time span of growth, the rewards are ethereal and have no tangible value by themselves. [...]

By Dave McNamara | Posted in Digital Marketing | Also tagged , , , , | Comments (1)

Being a voyeur is not a game anymore

April 7, 2010 – 11:22 am

We like the risk of being watched. The thrill of knowing people follow your every move with rapt attention strokes the ego and makes us celebrities in our own little bubble. It started with blogs, went to lifestreaming, now location awareness with push notifications is the big game in town. So why is location based [...]

By Dave McNamara | Posted in Digital Marketing | Also tagged , , , , | Comments (0)

How Marketers Can Prepare for the Next Wave of Mobile Adoption

March 25, 2010 – 6:50 am

By Jenn Riggle
There’s been a lot of talk about whether mobile applications like Foursquare and Gowalla are going to be the “next big thing.” But let’s be realistic — it’s going to take years before either of these gain widespread acceptance.
Instead, let’s talk about what’s happening in mobile now.
When mobile phones first came out in [...]

By Jenn Riggle | Posted in Digital Marketing | Also tagged , , , , , , | Comments (4)

The Mobile Revolution Accelerates

June 29, 2009 – 8:09 am

The mobile Internet revolution continues to accelerate, fueled by the latest smartphone releases from Palm, Apple and Blackberry. It’s not so important whether people prefer Blackberry, Apple or Other. What does matter is the functionality these phones bring to the market. With computing capability, broadband Internet, and GPS location ID, smartphones are capturing market interest [...]

By Geoff Livingston | Posted in Digital Marketing | Also tagged , , , , , , , , , | Comments (13)