Musings and analysis on marketing, buzz and communications.
By Mike Mulvihill
The art of debate has given way to the bully pulpit of the zealous. Red states versus blue states, FOX conservative demagogues versus liberal MSNBC whack jobs and environmentalists versus business. Regardless of the correctness of their premise, zealots have created most of the world’s most serious ills – outside of pandemics – [...]
By Mike Mulvihill
Transparency is certainly top of mind in the SM world as a result of the FTC ruling on endorsements and testimonials (i.e., pay-to-blog). The ruling has drawn commentary from far ranging sources such as the Council of PR Firms to Chris Brogan. Like Chris, I don’t know what’s so hard to get on [...]
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