Tag Archives: Gen X

Hospitals are Making a Mistake in the Delivery Room – Even If It Isn’t Caught on Camera

By Jenn Riggle
While some hospitals are embracing social media and posting videos on YouTube and Facebook, others are taking a step backward.
Families have taken photos and videos in the delivery room for decades. But a recent New York Times article revealed that there are a growing number of hospitals that are barring parents from having [...]

Gray is the New Black: Marketing to Aging Boomers

By Jenn Riggle
This year, 2.8 million Baby Boomers will turn 65 and become eligible for Medicare. However, the bigger news probably should be that 2011 also marks the year when the average Boomer turns 54.
In their mid-fifties, most Boomers have raised their kids, but are still working and starting to plan for their retirement. And [...]

Is It Time for Hospitals to Re-Think Their Marketing Mix?

By Jenn Riggle
Last year was the one of the worst years for newspapers since the Great Depression. Major newspapers like the Rocky Mountain News and the Seattle Post-Intelligencer folded, while community newspapers across the country are reducing their size and cutting their staff as they struggle to survive and reinvent themselves.
While this isn’t news to [...]

The Digital Kids of Generation X

By Jenn Riggle
Music soothes the savage beast – and my pre-teen daughter.
As the mom of two tween girls, ages 9 and 11, there’s always a lot of drama in my house. My youngest is a Chatty Cathy with an opinion on everything, while my oldest is a woman of few words – just eye rolls, [...]