Tag Archives: Georgetown University: Social Media for Social Good

Community Engagement

March 2, 2009 – 12:01 am

What about communities beyond the oft talked about majors – Twitter, Facebook, YouTube, Flickr, Delicious, Friendfeed, StumbleUpon, etc.?  How does one engage is a very common question, and there are general principles that apply across all social communities major or not. In some ways, Brian Solis and I tried to provide guidance to that [...]

By Geoff Livingston | Posted in Digital Marketing | Also tagged , , , , , | Comments (30)

Let Them Be Heard

January 25, 2009 – 4:56 pm

Our “Social Media for Social Good” class this week is on the two-way communications paradigm that is at the heart of social media. There’s no greater way to bring that discussion to bear than the Cluetrain Manifesto. This epic book captures social media’s essence in a bottle, and is often passed over by communicators, and [...]

By Geoff Livingston | Posted in Digital Marketing | Also tagged , , , , , , , , , , | Comments (8)

Philanthropy’s Long Tail, the Economic Crisis and Social Media

January 12, 2009 – 8:11 pm

As part of our Georgetown University class “Social Media for Social Good,” we will be publishing each session’s discussion in advance of Tuesday night’s on the Buzz Bin. We will also use a hashtag on Twitter and related materials: #gtownsm4sg. We hope our efforts will not only benefit our students, but also the general [...]

By Geoff Livingston | Posted in Digital Marketing | Also tagged , , , , , | Comments (5)