Tag Archives: gm

Toyota Took Risks. Did PR Know?

February 5, 2010 – 12:22 am

The recent massive recall at Toyota, aside from breathing new life into a moribund General Motors (an Obama conspiracy?), raises an interesting question for public relations folks. If your management makes a conscious decision to take more risks in manufacturing, is it also obligated to communicate this strategy’s potential impact to stakeholders, particularly customers and investors?
The Lean [...]

By Michael Whitlow | Posted in Digital Marketing | Also tagged , , , , , , , , , , | Comments (10)

Five (+ One) Green Initiatives on Mashable

June 24, 2009 – 9:48 am

Last week, Mashable highlighted 75 Twitterers talking green online, but they’re not the only ones. Now with the increasingly widespread proliferation of social media in the corporate world, nonprofits and companies are getting into the mix, too. So I teamed with Mashable to write up five organizations – the United Nations, Dell, Greenpeace, the [...]

By Geoff Livingston | Posted in Digital Marketing | Also tagged , , , , , , , , , | Comments (3)

Detroit, You’re On My Mind

May 19, 2009 – 12:29 am

I travel a lot, usually two cities a week, and get to see many places.  Last week’s trip to Detroit for the United Way’s Staff Leadership Conference affected me more than most (photos here).
The epicenter of America’s economic crisis has to be Detroit.  A city already beleaguered by long-standing auto industry woes and economic plight, [...]

By Geoff Livingston | Posted in Digital Marketing | Also tagged , , , , | Comments (18)