The answer: big data. Target tracked the buying habits of thousands of newly pregnant women and found many pregnant women bought fragrance-free lotions and soaps, vitamin supplements such as zinc, calcium and magnesium and cotton balls in early stages of pregnancy. This type of big data enables Target to guess a woman is pregnant and even estimate her due date based upon her purchasing habits..
It’s Friday, and we’re buzzin’, but first, congrats to Jeff Wilson, BuzzLine’s latest winner! Yahoo! made news this week. A year after Marissa Mayer took over as CEO, Yahoo! edged Google in U.S. web traffic in July. It’s the first time at the top for Yahoo! since May 2011. And this doesn’t include web traffic [...]
Welcome to the BuzzLine, PR and marketing’s favorite way to wrap up the work week. (Before happy hour, anyway.) BuzzLine presents a current news story and asks participants to creatively “add value” with a six-word comment. Perhaps it’s six-words of parenting advice to the expectant Kate Middleton. Or, a six-word subtitle to the planned Sharknado sequel. [...]
There are two main types of questions we ask on Google. One is the “instant-gratification” question… “Who was that actor?” “How do I hide a post on my Facebook timeline?” “Where’s the nearest Starbucks?” Google finds the answer, and you’re done. The other is the broader, “life” question. These questions aren’t answered just by reading [...]
We used to rely on family, friends and old wives tales to diagnose medical conditions. Now, we’re looking to Google for what ails us. Should this trend concern health care professionals?
By Jason Poulos (@TheSaganaki) Answer: Sites Ranked 1-4 in Google have the highest probability of getting clicked The top 4 organic rankings in Google garner almost 2/3’s of all clicks. #1 Result in Google = 36.4% Click through Rate #2 Result in Google = 12.5% Click through Rate #3 Result in Google = 9.5% Click [...]
By Jason Poulos (@TheSaganaki) If you have/own/manage/support a website or blog I’m sure you’ve cracked open Google analytics at least once to see how many visitors your site has received. Some of us might spend more time in the analytics world but at a base level Google Analytics provides some basic solid metrics (visits, page [...]