Musings and analysis on marketing, buzz and communications.
Ducati recently launched its new Streetfighter motorcycle with a reveal video and at the EICMA conference. Both events have been captured on YouTube, but for several reasons this online launch marks another corporate social media failure.
Yay. YouTube, but is that really social? Consider the lack of discussion on Twitter. How about blog posts? [...]
Yes, we all hate these ethical transgressions. Social media is supposed to be a game changer, a creator of forthright relational discussions between two parties, not another communications tool set to manipulate people with.. Yet, unethical communicators from all sides of the aisle can’t seem to help themselves, as demonstrated by one Democratic state [...]
Don Draper Decreed It: The Whiskey Trend Is Here To Stay (Even If It Is Cherry-Flavored):
Follow the yellow brick road: Hospitals in search of the Wizard:
25 Signs You've Got a Strong SM Consultant or Agency:
Branding Lessons from the “Sweetest” Wine on the Shelf:
The Second Screen: Moving Beyond Twitter:
5 Wine Blogs for 2012: