My love affair with Whole Foods started in college, when I would drive 20 minutes to their nearest store just so I could get my pick of the juiciest grapefruits, creamiest avocados and crunchiest granola in town. Since then, my fondness for the brand has only grown, and while this has a lot to do [...]
Tag Archives: Green
Sustainable Sustainability Efforts: Look Inside First
February 8, 2013 – 10:07 am
By Jennifer Lucado (@Jennifer_Lucado) One thing that really gets my blood boiling is when someone implies – or, you know, says outright – that PR is nothing but spin. Yesterday I read a great post on the Guardian Sustainable Business blog: Using PR as an agent for change in corporate sustainability. To be fair, I’m [...]
What’s your yardstick? In corporate responsibility, how and what you measure matters.
October 16, 2012 – 9:31 am
By Cheryl Robinson, APR As PR pros, we look at measuring the success of our efforts using pretty clear criteria. But for companies trying to measure the impact of their corporate responsibility efforts, the formula, historically, has been much less clear. In our industry, measurement has evolved beyond just the numbers to include things like [...]
Growing a green office? Water the roots.
September 4, 2012 – 9:09 am
By Natalie Smith A focus on reducing your company’s environmental footprint is no longer just a nice to have – in today’s business environment, it should be a mandatory part of your corporate responsibility program. Not only do your external stakeholders expect you to care about your environmental impact, but your employees do as well [...]
Sustainability is Good Business
April 24, 2012 – 7:00 am
By Mike Mulvihill Corporate Social Responsibility or Sustainability programs require investment and oversight. They cost money. So a reasonable question to ask is, “Do companies engaged in sustainability programs financially underperform companies that are not engaged in sustainability programs?” The answer is a resounding NO according to a new Harvard Business School paper, The [...]
Ready, Set, Closer to Go
February 7, 2012 – 8:34 am
By Mike Mulvihill While Super Bowl fanfare dominated last week’s news, the Interior Department announced the conclusion of a study that sets the stage for the equivalent of a Bowl Championship Series for offshore wind development. The environmental study found there would be “no significant environmental and socioeconomic impacts” from offshore development. This brings the [...]
“All In” for All of the Above?
January 31, 2012 – 10:07 am
by Mike Mulvihill As the presidential election season ramps into a full-tilt boogie, energy will be a topic perking toward the top of the national discussion. While the GOP candidates beat up on one another, the incumbent come this November is beating the energy drum. While perusing Facebook, I was greeted by an online banner [...]
Rome Burns While Politicians Fiddle
December 13, 2011 – 7:00 am
by Mike Mulvihill Back in November, my Buzz Bin post warned that as campaigning for the next presidential election heats up, green energy would become a football tossed back and forth for political gain with little concern for whether these actions foster or retard the creation of needed alternative energy generation and a foundation for [...]
Renewable Energy: Santa or Scrooge?
December 6, 2011 – 7:00 am
By Mike Mulvihill If you asked Santa for more renewable energy in the U.S. portfolio this Christmas, you may hope that Scrooge intercedes with your request. Otherwise, your well-intended wish will bring with it a substantial increase in your utility bill for at least the next 10 years. Perhaps the best example of this is [...]
What Bill Gates Knows That Congress Doesn’t
November 29, 2011 – 7:00 am
By Mike Mulvihill Whatever your opinion of Bill Gates and Microsoft, you have to admit he is one smart dude. So when Gates makes a plea in a guest editorial in Science magazine for more energy research & development by the U.S. government, perhaps it is worth taking note. In the editorial, Gates says the [...]
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