Musings and analysis on marketing, buzz and communications.
by Mike Mulvihill
Great news! New EPA regulations coming down the pike will force many utilities to reduce emissions. The bad news? These same regs could cause us to lose as much as 7 percent of the nation’s electricity generation pretty quickly.
The E.P.A. estimates its rule on air toxins and mercury expected out in November will [...]
By Mike Mulvihill
This is not a NASA toilet seat story. (There’s no fun in whipping up on NASA any more.) This is about West Virginia, coal central for the Eastern U.S., which has cleared the way for AES (the nation’s second largest energy company) to construct a 32 MW electric storage device to provide [...]
by Mike Mulvihill
Whoopee! A blog post by Inhabitat – Green Design Will Save the World is celebrating independent consulting firm Ernst & Young’s release of a report yesterday predicting the price of solar energy per watt is expected to fall to $1 by 2013, down from $2 in 2009. The report, prepared for the Solar [...]
By Mike Mulvihill
President Obama unveiled his proposed budget last Monday calling for $1.1 trillion in budget cuts over the next 10 years. But, it also included a 12 percent increase in funding for the Department of Energy for research and deployment of renewable energy, electric cars, biofuel, energy efficiency and nuclear technologies. But it’s not [...]
By Mike Mulvihill
Mid-term elections are today so get out and vote! One of the most interesting political battles to be determined in the next 24 hours has no incumbent, no candidate, but there’s plenty of dirt being thrown.
If passed (which appears unlikely), California’s ballot Proposition 23 would allow voters to suspend the state’s 2006 Global [...]
By Mike Mulvihill
I have issues with society’s uninformed and misguided belief that renewable and alternative energy sources offer us a quick fix, silver bullet to the world’s growing appetite for more energy with less global impact.
However, a recent conversation with an old client and acquaintance, John Woolard, renewed my confidence that there are pragmatic, bold efforts [...]
By Mike Mulvihill
Several alternative energy companies are gathering steam (aka funding) to help broaden the reach of their technologies – some based on some not so new approaches.
One such company is, Ice Energy, a Windsor, Colorado company, which raised $24 million this week. Ice Energy’s technology is essentially an icebox on a rooftop. During off-peak hours [...]
By Mike Mulvihill
Over the past few years, we’ve heard a lot about billions in federal funding to stimulate investment in and development of renewable and alternative energies. However, one event of the past week highlights the old adage that if you want to know where the action is you should follow the money. In this [...]
So, in the latest turn of events in the pell-mell race to “sustainable” and “green” and “post-consumer” products, we hear from researchers that green people are mean people? C’mon!? The Guardian pulls this one out from the journal Psychological Science, quoting psychologists Nina Mazar and Chen-Bo-Zhong, who say that those who wear their green consumerism on their [...]
Cross-posted on my personal blog, GeoffLivingston.com.
As part of the social media team at Live Earth, I am thrilled to announce the “Love, the Climate” campaign launching today, and continuing through Friday, the 25th (landing page coming later this week). Before the Climate Bill goes to the Senate floor, Live Earth is calling upon Americans to [...]
Reaching People with Nutrition Messaging:
The Best of Booze Memes – LOLz!:
Blue Ivy - Already a Minority Health Advocate? :
Thought leadership is key to hospital social media success:
With QR Codes, Hospitals Are Finding It’s Hip to Be Square: