Tag Archives: greenmyapple

Traitor Joe Takes Aim at Beloved Brand

We hinted in the Mashable article about Greenpeace’s next targeted corporate campaign to end greenwashing. Little did most folks know it was the hipster’s beloved Trader Joe’s. Dubbed Traitor Joe, the Greenpeace campaign has garnered some serious momentum around the blogosphere.
At the same time, the campaign has not made a big impact [...]