The healthcare industry should consider taking a page out of the Kohl’s playbook. Not because of its tagline, but because of its ability to deliver on the brand.
Tag Archives: HCAHPS
While medical tattoos are not new, they do seem to be growing in popularity. Yes, it’s a physical mark intended to convey a message, but it’s also intended to evoke a response and influence the behavior of those who see it. As the healthcare industry continues to consolidate, branding is increasingly important. Successful hospitals, health systems and healthcare companies would do well to assess the current state of their brand to minimize any integrity gaps, connect with their stakeholders and build reputation.
What the BCS and Healthcare Rankings Have in Common: The importance of building reputation for hospitals and health systems
It’s that time of year again, when college football enthusiasts eagerly await the matchups for the annual bowl games. Granted, healthcare awards do not attract quite the same level of interest from the common man, nor do the rankings come replete with hard cash, but some of the rankings do favor popularity and name recognition over results.
by Lisa Kersey In today’s health care world, there’s no more room for a caregivers who are “good clinically, but….” This applies to nurses, doctors, technicians and others who come into contact with the patient. Whether you’re the one writing the orders, giving the meds, delivering the meals or cleaning the patient room, health care [...]
By Jenn Riggle What would you do if your doctor handed you the results of a medical test and walked away? Without a medical degree, the results would be jibberish, forcing you to either find someone else to interpret the information or turn to the Internet and try to make sense of it yourself. The [...]
By Jenn Riggle It seems like every day another company enters the geolocation race. Google’s Buzz, Gowalla, MyTown, Yelp and even Facebook are jumping into the fray. But the company to beat is Foursquare. The question I have to ask: Does Foursquare make sense for healthcare? To answer this question, I employed the tried and [...]
By Jenn Riggle When the Annals of Internal Medicine broke the news this week that the hospitals selected to appear in U.S. News & World Report’s listing of America’s Best Hospitals are selected based on reputation, rather than quality scores, it confirmed what many have always suspected: The U.S. News’ rankings are basically a popularity [...]