I don’t need to explain the “awesomeness” that is Instagram, the photo app that essentially blew up overnight and now boasts over 100 million users. The app that first made its journey into the hands of the social media enthusiasts and the artsy photographer wannabes has quickly caught the attention of big brands. In fact, [...]
Tag Archives: #hcsm
Social Media: The Key to Transforming Doctor-Patient Communication
December 20, 2012 – 9:00 am
By Rachael Seda (@rachaelseda) Your child has come down with a rasping cough. You put on your Dr. Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. Overwhelmed by the multitude of potential diagnoses, you decide to wait and see if the cough [...]
5 Tips to Help Medical Tourism Brands Thrive in the Digital Age
November 29, 2012 – 9:00 am
By Rachael Seda (@rachaelseda) Would someone actually travel to another country for medical care? Yes, according to CDC data up to 750,000 U.S. residents travel to another country for lower-cost medical or dental care each year and an Ipsos survey found that 38% of U.S. residents are open to health care abroad. The rising cost [...]
Are We Trying To Do Too Much in Health Care Social Media?
October 25, 2012 – 9:00 am
Guest post by Nancy Cawley Jean I recently read an article announcing MyBCTeam, a new social network for women with breast cancer. Initially I thought, “What a wonderful idea.” The social network targets a set demographic audience, women uniquely bonded by their experience with breast cancer. It’s this unique shared bond that draws these women to [...]
Communicating with Patients Online: Where Real Wellness Begins
October 18, 2012 – 10:11 am
With the healthcare industry moving toward a model of population health management and needing to keep people healthy and out of the hospital, patient-doctor communication takes on a whole new level of importance – and it starts online.
The New Dr. Mom?
September 6, 2012 – 9:00 am
By Kim Blake @kimkblake Warning – this blog post contains hot button topics like vaccines and circumcision. If this were Babycenter.com, one of the top communities for moms, you could expect about 25 pages of comments in an hour. It’s no surprise that these issues are hotly debated – they are two of the most [...]
Thought leadership is key to hospital social media success
March 22, 2012 – 7:00 am
By Jenn Riggle Unless organizations have a thought leadership platform, their social media and media relations efforts are destined to fall on deaf ears. Shel Israel’s recent Forbes article explored the topic of thought leadership and got me thinking. While not a new concept, thought leadership is important because it helps define why others should [...]
New Guidance Gives RNs a Social Media Safety Net
September 22, 2011 – 7:00 am
By Jenn Riggle Are the nation’s 2.6 million RNs invisible? Nurses have always been on the front line providing patient care. However, when hospitals develop their social media policies, they’ve often thought about how they should be customized to meet the needs of physicians- but somehow, they’ve forgotten about nurses. Maybe it’s not surprising that [...]
Why Hospitals Should Be Facebook Friends with Benefits
August 25, 2011 – 7:00 am
By Jenn Riggle Or to put it more accurately, hospitals need to consider how their “friends” can benefit from their Facebook pages. The good news is that people are turning to Facebook for health information, such as videos and diet and exercise tips. However, hospitals aren’t making the most of this connection. Research shows [...]
The BuzzLine – Week 5 – Fire Up the Grill:
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20 Digital Facts That You Need to Know:
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