Musings and analysis on marketing, buzz and communications.
By Jenn Riggle
Are the nation’s 2.6 million RNs invisible?
Nurses have always been on the front line providing patient care. However, when hospitals develop their social media policies, they’ve often thought about how they should be customized to meet the needs of physicians- but somehow, they’ve forgotten about nurses.
Maybe it’s not surprising that many of the [...]
By Jenn Riggle
Or to put it more accurately, hospitals need to consider how their “friends” can benefit from their Facebook pages.
The good news is that people are turning to Facebook for health information, such as videos and diet and exercise tips. However, hospitals aren’t making the most of this connection. Research shows that less than [...]
By Jenn Riggle
This year, 2.8 million Baby Boomers will turn 65 and become eligible for Medicare. However, the bigger news probably should be that 2011 also marks the year when the average Boomer turns 54.
In their mid-fifties, most Boomers have raised their kids, but are still working and starting to plan for their retirement. And [...]
By Jenn Riggle
Let’s admit it: Blogs are the ugly stepchild of social media.
Hospitals and brands are going where the action is by embracing Facebook and Twitter. They’re building “apps,” holding Twitter parties and finding ways to integrate video on their website.
But what about blogs, the slow and steady form of social media?
They’re a great way [...]
By Jenn Riggle
Twitter may be all about conversation, but sometimes it seems like companies are just talking to themselves. That’s why more and more, companies are looking to Twitter parties and tweet chats to change this dynamic.
But what’s the difference? At first glance, they look a lot alike. But we all know appearances can be [...]
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