Tag Archives: headlines

Bring Back Storytelling. Just the facts = #epicfail

April 23, 2010 – 12:28 am

One of the evolving trends post-apocolypse is a renewed interest in storytelling, and it’s with good reason. The facts don’t suffice — never did.
Executives are on the hook for a lot these days, having to stand up for all that happens in their organizations and certifying that everything adds up to those numbers you see [...]

By Michael Whitlow | Posted in Digital Marketing | Also tagged | Comments (4)

The Art of Great Communications: Simplicity

December 3, 2008 – 12:49 pm

It occurs to me that whether it’s in person, using traditional tools, or here in the echo chamber (a.k.a. social media) that great communications remain difficult.  Why?  Because it’s not the toolset; it’s not the ability to be friendly; and it’s definitely not a personal brand. On the contrary, simplicity matters more (Image: the [...]

By Geoff Livingston | Posted in Digital Marketing | Also tagged , , , , , , , | Comments (4)