By Jenn Riggle One of the best ways to create thought leadership and develop a national reputation is to develop an external blog. Yet only 149 of the nation’s more than 5,700 registered hospitals have a corporate blog. This is a big issue because some community hospitals are now interested in building national reputation. Why? [...]
Tag Archives: health 2.0
Is your hospital ready for a HIPAA audit?
November 17, 2011 – 11:38 am
By Jenn Riggle Just in time for the holidays, the Office for Civil Rights (OCR), which enforces HIPAA privacy and security rules on behalf of the Department of Health & Human Services, announced it is ramping up its enforcement activities. While nothing to celebrate, these audits are definitely worth preparing for. In the past, OCR [...]
New Guidance Gives RNs a Social Media Safety Net
September 22, 2011 – 7:00 am
By Jenn Riggle Are the nation’s 2.6 million RNs invisible? Nurses have always been on the front line providing patient care. However, when hospitals develop their social media policies, they’ve often thought about how they should be customized to meet the needs of physicians- but somehow, they’ve forgotten about nurses. Maybe it’s not surprising that [...]
Doctors on Facebook: Hide or Seek?
July 21, 2011 – 9:26 am
As the medical profession begins to dip its toe into social media, professional associations are starting to issue recommendations, particularly regarding Facebook.
Doctors Who Skype: Renegades or Heroes?
June 2, 2011 – 7:00 am
By Jenn Riggle Everyone’s talking about Skype – even physicians. Not only did Microsoft recently purchase the Internet telephone and video calling service for $8.5 billion, but new research reports that 7 percent of physicians are using videoconferencing technology like Skype to chat with their patients. And while videoconferencing has been around since the 1960s [...]
Having a Sense of Humor is Key to Hospital Social Media Engagement
April 7, 2011 – 7:00 am
By Jenn Riggle Saving lives is serious business. But when it comes to social media, it’s true that a spoonful of sugar helps the medicine go down. Why? Because people don’t want to hear hospitals just talk about their quality programs or be reminded that they’re getting older and could get sick. Instead, they [...]
Hospitals are Making a Mistake in the Delivery Room – Even If It Isn’t Caught on Camera
February 10, 2011 – 7:00 am
By Jenn Riggle While some hospitals are embracing social media and posting videos on YouTube and Facebook, others are taking a step backward. Families have taken photos and videos in the delivery room for decades. But a recent New York Times article revealed that there are a growing number of hospitals that are barring parents [...]
Sleep Sweet Prince
January 25, 2011 – 7:00 am
By Mike Mulvihill Life is unfair, unjust, downright merciless. I learned Monday that an old friend lost her young son, Liam, to Neuroblastoma, a deadly form of pediatric cancer. He was just six years old. Diagnosed when he was two, Liam’s family learned quickly that Neuroblastoma is a cancer only about 30 percent of children [...]
Emotional Baggage Marketing – Let’s Unpack
January 20, 2011 – 12:23 pm
By April Sciacchitano (@aprilcs) It’s the middle of January, and you’ve probably noticed the dwindling number of New Year’s resolutioners at your gym. Even people who “resolve” to be healthy have trouble making it stick. Why? There are real emotions at play when it comes to health decisions and regimens. Marketers need to understand these [...]
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