health 2.0 – The Buzz Bin

Tag Archives: health 2.0

Hospital blogs strike fear in the heart of marketers

January 26, 2012 – 7:00 am

By Jenn Riggle
One of the best ways to create thought leadership and develop a national reputation is to develop an external blog. Yet only 149 of the nation’s more than 5,700 registered hospitals have a corporate blog.
This is a big issue because some community hospitals are now interested in building national reputation.
Why? Because the healthcare [...]

By Jenn Riggle | Posted in Healthcare | Also tagged accountable care organizations, acos, blog, blog strategy, Boston Children's Hospital, community hospitals, crt/tanaka, crt/tanaka health, healthcare, hospital blog, hospitals, national reputation, Paul Levy, periodic table of seo ranking factors, Seattle Mama Doc, SEO, social media, thought leadership, website | Comments (3)

Is your hospital ready for a HIPAA audit?

November 17, 2011 – 11:38 am

By Jenn Riggle
Just in time for the holidays, the Office for Civil Rights (OCR), which enforces HIPAA privacy and security rules on behalf of the Department of Health & Human Services, announced it is ramping up its enforcement activities.
While nothing to celebrate, these audits are definitely worth preparing for.
In the past, OCR has had an [...]

By Jenn Riggle | Posted in Healthcare | Also tagged covered entitites, crt/tanaka, crt/tanaka health, Facebook, HIPAA, HIPAA audits, hospitals, OCR, Office for Civil Rights, privacy, security, social media, social media policy, texting | Comments (3)

New Guidance Gives RNs a Social Media Safety Net

September 22, 2011 – 7:00 am

By Jenn Riggle

Are the nation’s 2.6 million RNs invisible?
Nurses have always been on the front line providing patient care. However, when hospitals develop their social media policies, they’ve often thought about how they should be customized to meet the needs of physicians- but somehow, they’ve forgotten about nurses.
Maybe it’s not surprising that many of the [...]

By Jenn Riggle | Posted in Healthcare | Also tagged #ANAchat, #hcsm, #RNchat, @riggrl, American Nursing Association, blogging, crt/tanaka, crt/tanaka health, Facebook, HIPAA, hospitals, jenn riggle, National Council for State Boards of Nursing, nurses, patient privacy, Phil Bauman, privacy, RNs, social media, TweetChat, Twitter | Comments (0)

Today’s Hospital: Enough About You…Let’s Talk About Me.

July 28, 2011 – 7:00 am

By Jenn Riggle

Social media is a lot like talk radio – all talk, all the time. But the question is: Is anyone listening?
Hospitals across the country are putting aside their HIPAA fears and recognizing that social media needs to be an integral part of their marketing efforts. They’re posting videos on YouTube, posting updates on [...]

By Jenn Riggle | Posted in Digital Marketing, Healthcare | Also tagged #hcsm, blogging, engagement, Facebook, HIPAA, hospitals, Listening, social media, Twitter, YouTube | Comments (5)

Doctors on Facebook: Hide or Seek?

July 21, 2011 – 9:26 am

As the medical profession begins to dip its toe into social media, professional associations are starting to issue recommendations, particularly regarding Facebook.

By Debbie Myers | Posted in Healthcare | Also tagged crt/tanaka, crt/tanaka healthcare, Debbie Myers, Facebook, health, physicians and social media, physicians on Facebook | Comments (2)

Doctors Who Skype: Renegades or Heroes?

June 2, 2011 – 7:00 am

By Jenn Riggle
Everyone’s talking about Skype – even physicians.
Not only did Microsoft recently purchase the Internet telephone and video calling service for $8.5 billion, but new research reports that 7 percent of physicians are using videoconferencing technology like Skype to chat with their patients.
And while videoconferencing has been around since the 1960s (longer than most [...]

By Jenn Riggle | Posted in Healthcare | Also tagged FaceTime, HIPAA, hospitals, Manhattan Research, physicians, Skype, smartphones, telehealth, telemedicine, video-chat, videoconferencing | Comments (7)

Having a Sense of Humor is Key to Hospital Social Media Engagement

April 7, 2011 – 7:00 am

By Jenn Riggle

Saving lives is serious business. But when it comes to social media, it’s true that a spoonful of sugar helps the medicine go down.
Why? Because people don’t want to hear hospitals just talk about their quality programs or be reminded that they’re getting older and could get sick. Instead, they want to know [...]

By Jenn Riggle | Posted in Healthcare | Also tagged Beth Israel Deaconess, FarmVille, healthcare, hospitals, marketing, Mary Poppins, Pink Glove Dance, social media, UCSF Medical Center, videos, YouTube | Comments (3)

Hospitals are Making a Mistake in the Delivery Room – Even If It Isn’t Caught on Camera

February 10, 2011 – 7:00 am

By Jenn Riggle
While some hospitals are embracing social media and posting videos on YouTube and Facebook, others are taking a step backward.
Families have taken photos and videos in the delivery room for decades. But a recent New York Times article revealed that there are a growing number of hospitals that are barring parents from having [...]

By Jenn Riggle | Posted in Healthcare | Also tagged delivery rooms, Facebook, Gen X, Gen Y, hospitals, labor & delivery, legal, malpractice, maternity, Millennials, smartphones, social media, The New York Times, videos, YouTube | Comments (2)

Sleep Sweet Prince

January 25, 2011 – 7:00 am

By Mike Mulvihill

Life is unfair, unjust, downright merciless. I learned Monday that an old friend lost her young son, Liam, to Neuroblastoma, a deadly form of pediatric cancer. He was just six years old.
Diagnosed when he was two, Liam’s family learned quickly that Neuroblastoma is a cancer only about 30 percent of children survive. They were [...]

By Mike Mulvihill | Posted in Digital Marketing | Also tagged Cookies for Cancer, crt-tanaka, crt/tanaka, Neuroblastoma, pediatric cancer, Social Cause | Comments (6)

Emotional Baggage Marketing – Let’s Unpack

January 20, 2011 – 12:23 pm

By April Sciacchitano (@aprilcs)
It’s the middle of January, and you’ve probably noticed the dwindling number of New Year’s resolutioners at your gym. Even people who “resolve” to be healthy have trouble making it stick. Why? There are real emotions at play when it comes to health decisions and regimens. Marketers need to understand these emotions [...]

By April Sciacchitano | Posted in Healthcare, PR Industry Trends | Also tagged best practices, Consumer Behavior, crt/tanaka, exercise, Food, health care, healthcare, marketing, new year's resolutions | Comments (1)

Tag Archives: health 2.0

Doctors Who Skype: Renegades or Heroes?

Emotional Baggage Marketing – Let’s Unpack

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