As healthcare public relations professionals, we have often suffered from an identity crisis. No one understands what we do, let alone appreciates it. Often we complain that the marketing folks get all of the attention – and the budget! If you are sulking away in your cubicle, it’s time to shake it off. The role [...]
Tag Archives: health
Why McDonald’s New McWrap Missed the Point McDonald’s Millennial problem has been the talk of the town with the launch of its biggest product of the year, the McWrap. In an attempt to win over the Millennial generation, the McWrap, referred to as the “Subway buster,” is supposed to offer customization and variety, two highly [...]
By Jeff Wilson, APR (@wilson0507) Like many other news junkies and PR, marketing and branding professionals, I’ve watched with great fascination the unraveling of the Lance Armstrong brand over the past several months. His undoing culminated with his admission to Oprah Winfrey that he had, in fact, used banned EPO, testosterone, cortisone and human growth [...]
What he probably did not anticipate was for Coca-Cola to feature a story about the ban on its own website. Seem counterintuitive?
By Ryan Lamont (@RyLamont) Before you read on, I want to warn you, this post is just as much about life as it is about public relations. And what I’m about to tell you is simple. For those two reasons, I think it’s worth sharing. I’m pretty sure we’d all agree that PR is a [...]
The healthcare industry should consider taking a page out of the Kohl’s playbook. Not because of its tagline, but because of its ability to deliver on the brand.
By Debbie Myers (@debamyers) This article first appeared, in part, in HBAdvantage, a newsletter of the Healthcare Businesswomen’s Association. With healthcare reform driving increased scrutiny of hospitals and providers by the government, insurance companies and consumers, the importance of managing corporate reputation is a topic that has reached the C-suite. However, many organizations do not have [...]
By Joanne Tehrani, MPH, RD, CDN (@eatingdrinknyc) It is very likely that you or someone you know follows a gluten-free diet (GF), or that your local grocery store has started stocking a gluten-free section. Celebrities have even turned this way of eating in to a popular trend for weight loss. Based on my own knowledge as [...]
By April Sciacchitano (@aprilcs) Can an app a day keep the doctor away? Maybe. Technology has given us new ways to manage our health, and health-focused organizations are catching on. In April 2012, Challenge.gov, managed by the US Department of Health and Human Services (HHS), funded three apps co-developed by health professionals and developers to [...]
By April Sciacchitano (@aprilcs) As health communicators, we liaise between health organizations and the American people. It’s a huge opportunity because communication is an area of innovation in health. It also means we have more opportunity, if less authority, than medical professionals to help people create healthy lifestyles. The National Center for Health Statistics reported [...]