The answer: big data. Target tracked the buying habits of thousands of newly pregnant women and found many pregnant women bought fragrance-free lotions and soaps, vitamin supplements such as zinc, calcium and magnesium and cotton balls in early stages of pregnancy. This type of big data enables Target to guess a woman is pregnant and even estimate her due date based upon her purchasing habits..
If you’re a millennial like me, you’re probably getting pretty sick of other generations’ criticism. We’re too cocky, have talent without any work ethic and haven’t the slightest clue about how to fit into the “real” world. Sometimes I find myself throwing my hands up and saying “YOLO,” while other times I find myself on [...]
Why McDonald’s New McWrap Missed the Point McDonald’s Millennial problem has been the talk of the town with the launch of its biggest product of the year, the McWrap. In an attempt to win over the Millennial generation, the McWrap, referred to as the “Subway buster,” is supposed to offer customization and variety, two highly [...]
By Jeff Wilson, APR (@wilson0507) Like many other news junkies and PR, marketing and branding professionals, I’ve watched with great fascination the unraveling of the Lance Armstrong brand over the past several months. His undoing culminated with his admission to Oprah Winfrey that he had, in fact, used banned EPO, testosterone, cortisone and human growth [...]
What he probably did not anticipate was for Coca-Cola to feature a story about the ban on its own website. Seem counterintuitive?
By Ryan Lamont (@RyLamont) Before you read on, I want to warn you, this post is just as much about life as it is about public relations. And what I’m about to tell you is simple. For those two reasons, I think it’s worth sharing. I’m pretty sure we’d all agree that PR is a [...]
By Debbie Myers (@debamyers) This article first appeared, in part, in HBAdvantage, a newsletter of the Healthcare Businesswomen’s Association. With healthcare reform driving increased scrutiny of hospitals and providers by the government, insurance companies and consumers, the importance of managing corporate reputation is a topic that has reached the C-suite. However, many organizations do not have [...]
By Joanne Tehrani, MPH, RD, CDN (@eatingdrinknyc) It is very likely that you or someone you know follows a gluten-free diet (GF), or that your local grocery store has started stocking a gluten-free section. Celebrities have even turned this way of eating in to a popular trend for weight loss. Based on my own knowledge as [...]