I don’t need to explain the “awesomeness” that is Instagram, the photo app that essentially blew up overnight and now boasts over 100 million users. The app that first made its journey into the hands of the social media enthusiasts and the artsy photographer wannabes has quickly caught the attention of big brands. In fact, [...]
Tag Archives: healthcare marketing
If Social Media Can Create Organ Donors, It Can Work for You Too
February 14, 2013 – 11:55 am
By Lisa Kersey (@lkersey1) February 14th evokes a variety of responses. For some, it’s a day they’d rather forget, while for others, it means being in the doghouse if they do forget. But for the 117,032 people awaiting an organ, February 14th is National Donor Day. Consider these statistics from The National Network of Organ [...]
Brands That Are Great by Choice
May 24, 2012 – 9:58 am
I had the opportunity to hear from Morten Hansen, co-author of Great by Choice, at the recent Forum for Healthcare Strategists conference in Orlando. Here are some the key attributes of leaders who were able to lead companies in some of our country’s most volatile industries to succeed when others failed.
Medical Tattoos & Healthcare Branding
March 8, 2012 – 7:00 am
While medical tattoos are not new, they do seem to be growing in popularity. Yes, it’s a physical mark intended to convey a message, but it’s also intended to evoke a response and influence the behavior of those who see it. As the healthcare industry continues to consolidate, branding is increasingly important. Successful hospitals, health systems and healthcare companies would do well to assess the current state of their brand to minimize any integrity gaps, connect with their stakeholders and build reputation.
Recalculating……The New Era in Healthcare Demands New Approaches for Hospital Marketing
January 12, 2012 – 2:46 pm
Out with the old and in with the new. But as there are limited dollars to spend, the Affordable Care Act has created a limited window of opportunity to make the shift from pushing out mass information to building relationships through targeted engagement.
3 Reasons Why Your PR Team Should OWN Content Marketing:
The BuzzLine – Week 4 – Blanched, Broiled or Fried?:
Network Solutions Changes Perceptions With New Actions:
Failure to Communicate: Learnings from the Ongoing Cooper Union Battle: