February 9, 2012 – 12:13 pm
How will hospitals differentiate themselves in the new world order of healthcare? Develop and implement a strategy that demonstrates how you care about wellness to your patients and to your community.
By Lisa Kersey
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Posted in Healthcare
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Also tagged budget, crt/tanaka health, health reform, Henry Ford, hosptials, Inova, Intermountain Healthcare, Lisa Kersey, marketing, Mayo Clinic, strategic marketing, wellness
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February 2, 2012 – 9:24 am
My family has been in the naming business of late. Both of my daughters are expecting. Usually I’m in the position of helping healthcare companies rebrand or name new services. So, could the advice I provide clients help my kids through this daunting task? Well, let’s see.
December 15, 2011 – 3:00 pm
By Jason Stemm (@NYCubsFan)
What do Tony the Tiger and Joe Camel have in common? The question has been battled out in Washington over the last two years, under the radar of budget cuts and debt defaults. Millions of lobbying dollars have been spent by the food manufacturing industry to limit and even eliminate legislation to [...]
By Jason Stemm
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Posted in Wine, Food & Nutrition
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Also tagged childhood obesity, food marketing, health, Jason Stemm, Jason Stemm CRT/tanaka, Jason Stemm Lewis & Neale, legislation, manufactured foods, nutrition, obesity, policy, sodium, sugar, trans fats
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November 3, 2011 – 11:08 am
While many may think of 911 when they think of health care, there is a 9-9-9 currently characterizing our healthcare economy, and it is simply untenable. Something has to give.
October 27, 2011 – 9:00 am
I have great respect for physicians. I think most people do. In fact, doctors were ranked in second place (right behind firefighters and before nurses and scientists) in a Harris poll that measured consumer perceptions of the top 23 professions So, why are some doctors having a Rodney Dangerfield moment and feeling like they “get no respect?”
October 13, 2011 – 3:16 pm
If healthcare companies, or any company for that matter, could manage their reputations as if they were Troy Polamalu, we would all live in a better world. When advising clients on reputation, I tell them there are six steps to building reputation that will ensure their company can win, even when they are not on their best game.
October 6, 2011 – 12:22 pm
For hospitals focusing on positioning themselves for the pending changes associated with healthcare reform, communication will be a critical ingredient to their success.
September 1, 2011 – 6:00 am
Despite all of the advances in medicine, healthcare providers have never been on the cutting edge of new business and marketing practices. However, some hospitals have made great strides is using social media to connect with patients and consumers. Here are some recent examples:
by Lisa Kersey
While the healthcare industry is often cited as the salmon in the proverbial stream, as health reform unfolds, many hospitals are looking for a net. And many venture capitalists, commercial insurers and even stronger health systems have their buckets ready.
Historically, when the economy took a nose dive, healthcare industry employment trends were still [...]
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