The answer: big data. Target tracked the buying habits of thousands of newly pregnant women and found many pregnant women bought fragrance-free lotions and soaps, vitamin supplements such as zinc, calcium and magnesium and cotton balls in early stages of pregnancy. This type of big data enables Target to guess a woman is pregnant and even estimate her due date based upon her purchasing habits..
Despite the consolidation in the healthcare industry, most healthcare providers are still focused on a local market – with local media. Maintaining a robust and proactive media relations program is critical for managing the reputation of a hospital or physician practice. However, the downsized staffs at media outlets and the diversification of media channels can [...]
Depending on who you ask, you may get a different definition of patient engagement. To some, patient engagement is synonymous with having a patient portal (access to their personal medical record). For some, patient engagement requires that people actually use the patient portal. The people that give those answers are likely healthcare IT professionals or [...]
Guest post by Janine E. Payne, MPH, a health care communication professional, mom, wife and singer. With more than 20 years of experience in health communication, Janine’s career spans almost every sector, including non-profit, government and agency work, to name a few. Follow Janine on Twitter @Janine_Payne or check out her Tumblr, Before and After 50. Aging is what we do. We [...]
Last week at the Virginia Society for Healthcare Marketing and PR conference, I had the privilege of hearing from a variety of speakers who shared their knowledge on topics ranging from branding and innovation to health care reform and patient engagement. Because I’ve always been a lover of travel and experiencing other cultures, when Juana [...]