Guest post by Janine E. Payne, MPH, a health care communication professional, mom, wife and singer. With more than 20 years of experience in health communication, Janine’s career spans almost every sector, including non-profit, government and agency work, to name a few. Follow Janine on Twitter @Janine_Payne or check out her Tumblr, Before and After 50. Aging is what we do. We [...]
Tag Archives: healthcare
Broadening Our Horizons: The Changing Role of PR Professionals in Healthcare
May 23, 2013 – 11:48 am
As healthcare public relations professionals, we have often suffered from an identity crisis. No one understands what we do, let alone appreciates it. Often we complain that the marketing folks get all of the attention – and the budget! If you are sulking away in your cubicle, it’s time to shake it off. The role [...]
Lessons Learned from Japan’s Healthcare System
May 16, 2013 – 10:28 am
Last week at the Virginia Society for Healthcare Marketing and PR conference, I had the privilege of hearing from a variety of speakers who shared their knowledge on topics ranging from branding and innovation to health care reform and patient engagement. Because I’ve always been a lover of travel and experiencing other cultures, when Juana [...]
Four Steps to Opening Social Media to Employees
March 28, 2013 – 12:29 pm
Compared to other industries, healthcare has been slow to adopt social media to engage employees. For many, their focus has been to use social media to market services to consumers and to engage with the community. But when it comes to employees, social media is considered a “hands off” communication tool by managers who fear [...]
3 Reasons Why Mobile Health Is an Emerging Hospital Marketing Strategy
March 21, 2013 – 10:36 am
It’s time to tackle the proverbial elephant in the room –lifestyle change. When I was doing my field work in graduate school, I shadowed a pathologist at a community hospital. He had started his career in primary care, but he eventually became so disenchanted with treating the same conditions and begging patients to make lifestyle [...]
Is Google the New Family Doc?
January 24, 2013 – 12:53 pm
We used to rely on family, friends and old wives tales to diagnose medical conditions. Now, we’re looking to Google for what ails us. Should this trend concern health care professionals?
The Fear Factor: Getting Americans to Choose Vaccination over the Flu
January 17, 2013 – 9:00 am
By Kim Blake (@kimkblake) If you are like many Americans, you’re watching the news in a panic because the flu is rampant and you didn’t get your flu shot. It’s not like this is the first time it’s happened – the flu comes around every year just like birthdays and anniversaries. But, like a bad [...]
5 Reasons for Businesses to Blog in 2013
January 10, 2013 – 1:07 pm
Though social media has become an integrated part of virtually all businesses and their communications strategies, it surprises me that some companies are still questioning the value of a blog. Here are 5 reasons for healthcare organizations to embrace this .
Social Media: The Key to Transforming Doctor-Patient Communication
December 20, 2012 – 9:00 am
By Rachael Seda (@rachaelseda) Your child has come down with a rasping cough. You put on your Dr. Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. Overwhelmed by the multitude of potential diagnoses, you decide to wait and see if the cough [...]
The Princess and the Puke
December 6, 2012 – 9:00 am
Celebrities Can Supercharge Your Health Awareness Campaign By Kim Blake (@kimkblake) H.G. If you’ve been watching the news this week, you probably know that it stands for Hyperemesis Gravidarum. If you’ve ever been pregnant and struggled with it, you know that it’s morning sickness on steroids. Non-stop nausea, dehydration, and utter misery. Most of us [...]
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