October 13, 2011 – 3:16 pm
If healthcare companies, or any company for that matter, could manage their reputations as if they were Troy Polamalu, we would all live in a better world. When advising clients on reputation, I tell them there are six steps to building reputation that will ensure their company can win, even when they are not on their best game.
October 6, 2011 – 12:22 pm
For hospitals focusing on positioning themselves for the pending changes associated with healthcare reform, communication will be a critical ingredient to their success.
September 1, 2011 – 6:00 am
Despite all of the advances in medicine, healthcare providers have never been on the cutting edge of new business and marketing practices. However, some hospitals have made great strides is using social media to connect with patients and consumers. Here are some recent examples:
by Lisa Kersey
While the healthcare industry is often cited as the salmon in the proverbial stream, as health reform unfolds, many hospitals are looking for a net. And many venture capitalists, commercial insurers and even stronger health systems have their buckets ready.
Historically, when the economy took a nose dive, healthcare industry employment trends were still [...]
by Lisa Kersey
In today’s health care world, there’s no more room for a caregivers who are “good clinically, but….” This applies to nurses, doctors, technicians and others who come into contact with the patient. Whether you’re the one writing the orders, giving the meds, delivering the meals or cleaning the patient room, health care transparency [...]
By Lisa Kersey
ACO. HIE. HIT. Meaningful Use. Medical Home. EMR… If there’s one thing that never changes about healthcare, it’s the number of acronyms and the jargon used to describe what is arguably one of the nation’s most complex industries. While industry leaders, policy wonks and elected officials are focused on the WHAT and the [...]
By Jenn Riggle
Saving lives is serious business. But when it comes to social media, it’s true that a spoonful of sugar helps the medicine go down.
Why? Because people don’t want to hear hospitals just talk about their quality programs or be reminded that they’re getting older and could get sick. Instead, they want to know [...]
By Jenn Riggle
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Posted in Healthcare
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Also tagged Beth Israel Deaconess, FarmVille, health 2.0, hospitals, marketing, Mary Poppins, Pink Glove Dance, social media, UCSF Medical Center, videos, YouTube
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January 20, 2011 – 12:23 pm
By April Sciacchitano (@aprilcs)
It’s the middle of January, and you’ve probably noticed the dwindling number of New Year’s resolutioners at your gym. Even people who “resolve” to be healthy have trouble making it stick. Why? There are real emotions at play when it comes to health decisions and regimens. Marketers need to understand these emotions [...]
January 13, 2011 – 7:00 am
By Jenn Riggle
This year, 2.8 million Baby Boomers will turn 65 and become eligible for Medicare. However, the bigger news probably should be that 2011 also marks the year when the average Boomer turns 54.
In their mid-fifties, most Boomers have raised their kids, but are still working and starting to plan for their retirement. And [...]
By Jenn Riggle
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Posted in Healthcare
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Also tagged #hcsm, baby boomers, e-mail, Gen X, Generation Jones, health 2.0, hospitals, marketing, Medicare, Mobile App, social media
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By Jenn Riggle
It seems like every day another company enters the geolocation race. Google’s Buzz, Gowalla, MyTown, Yelp and even Facebook are jumping into the fray. But the company to beat is Foursquare.
The question I have to ask: Does Foursquare make sense for healthcare?
To answer this question, I employed the tried and true method – [...]
Reaching People with Nutrition Messaging:
The Best of Booze Memes – LOLz!:
Blue Ivy - Already a Minority Health Advocate? :
Thought leadership is key to hospital social media success:
With QR Codes, Hospitals Are Finding It’s Hip to Be Square: