by Michael Whitlow
The age-old challenge of the public relations business is measurement. First, we want to measure impact – stuff that means something important to our organizations (we all know that most “followers” aren’t really following, right?), rather than just activity. Second, we want to be assured that the measurements we take are accurate. But, [...]
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Don Draper Decreed It: The Whiskey Trend Is Here To Stay (Even If It Is Cherry-Flavored):
Follow the yellow brick road: Hospitals in search of the Wizard:
25 Signs You've Got a Strong SM Consultant or Agency:
Branding Lessons from the “Sweetest” Wine on the Shelf:
The Second Screen: Moving Beyond Twitter:
5 Wine Blogs for 2012: