Tag Archives: hospital

Patients Speak Out on Healthcare: Are You Listening?

December 1, 2011 – 9:00 am

The customer is always right, but what about patients? What would happen if we engaged the average patient rather than wait for them to come to us? Focus-group consumers offer snapshot about their patient experience.

By Debbie Myers | Posted in Healthcare | Also tagged , , , , , | Comments (2)

The Sybil Effect: Hospitals challenged to fulfill their multiple roles

September 8, 2011 – 3:25 pm

Healthcare reform will require that hospitals do more with less. They are presumed to be the community caregiver, the community charity provider and the community’s economic engine, all at the same time. I call it the Sybil Effect.

By Lisa Kersey | Posted in Healthcare | Also tagged , , , , , , , , | Comments (1)

HIPAA: Why the Sky Isn’t Falling (Despite Recent News)

June 10, 2010 – 7:00 am

By Jenn Riggle
Hospital lawyers, long known for being extremely cautious and risk-averse, have been acting like Chicken Littles when it comes to social media. They warn hospital administrators about the dangers of social media – when for the most part, their concerns have been unwarranted.
Hospitals across the country are posting updates to their Facebook pages and [...]

By Jenn Riggle | Posted in Digital Marketing | Also tagged , , , , , , | Comments (2)

U.S. News’ Rankings Are a Popularity Contest: What Hospitals Should Do Now

April 22, 2010 – 9:24 am

By Jenn Riggle
When the Annals of Internal Medicine broke the news this week that the hospitals selected to appear in U.S. News & World Report’s listing of America’s Best Hospitals are selected based on reputation, rather than quality scores, it confirmed what many have always suspected: The U.S. News’ rankings are basically a popularity contest.
But [...]

By Jenn Riggle | Posted in PR Industry Trends | Also tagged , , , , | Comments (1)

A Tale of Two HIPAA Violations

January 7, 2010 – 10:58 am

By Jenn Riggle 

It sounds like something out of a Charles Dickens’ novel. While most of us were busy preparing for the holidays, two stories were unfolding in different parts of the country where hospital employees lost their jobs because they of HIPAA (Health Insurance Portability and Accountability Act) violations.
The first story takes place in Houston, [...]

By Jenn Riggle | Posted in Digital Marketing | Also tagged , , , , , , | Comments (25)