Like allergy season, PPACA creates a chain reaction. How you embrace and respond to these industry shifts through communications and marketing impacts your healthcare organization’s strategy and reputation.
By Jenn Riggle Information is power – especially when it comes to helping people make better decisions about their own health. This explains why health information is one of the most popular subjects people search for online. The challenge is that while doctors believe that mobile technology and iPads can play a beneficial role in [...]
My family has been in the naming business of late. Both of my daughters are expecting. Usually I’m in the position of helping healthcare companies rebrand or name new services. So, could the advice I provide clients help my kids through this daunting task? Well, let’s see.
It’s that time of year again, when college football enthusiasts eagerly await the matchups for the annual bowl games. Granted, healthcare awards do not attract quite the same level of interest from the common man, nor do the rankings come replete with hard cash, but some of the rankings do favor popularity and name recognition over results.
I have great respect for physicians. I think most people do. In fact, doctors were ranked in second place (right behind firefighters and before nurses and scientists) in a Harris poll that measured consumer perceptions of the top 23 professions So, why are some doctors having a Rodney Dangerfield moment and feeling like they “get no respect?”
If healthcare companies, or any company for that matter, could manage their reputations as if they were Troy Polamalu, we would all live in a better world. When advising clients on reputation, I tell them there are six steps to building reputation that will ensure their company can win, even when they are not on their best game.
For hospitals focusing on positioning themselves for the pending changes associated with healthcare reform, communication will be a critical ingredient to their success.