Tag Archives: idea markets

Should We Trust the Crowd?

November 16, 2009 – 7:48 am

Overexposed crowd image by Victoria Peckham
by Geoff Livingston
One of the strangest aspects of newfound freedom is the want to run riot over everything. You can see this with attitudes towards free content, popular theories, unconference and crowdsourced conference content, and general crowd-sourcing initiatives. In reality, these initiatives bring great creativity to bear (many outweigh [...]

By Geoff Livingston | Posted in Digital Marketing | Also tagged , , , , | Comments (3)

Moving from Siloes to Hives

April 6, 2009 – 12:01 am

Following on to our previous post on “The Cultural Challenge to Integration” this post examines how social media tools challenge siloed organizations to move towards hived architectures. I agree with a commenter’s assessment that social media needs to map towards the current culture in an evolutionary fashion as opposed to demanding sudden and [...]

By Geoff Livingston | Posted in Digital Marketing | Also tagged , , , , , , , , , | Comments (21)

Leveraging Idea Markets While Avoiding Echo Chambers

January 19, 2009 – 12:02 am

Some of the greatest potential of social media lies in its ability to facilitate collaboration (Image: Japanese Light Bulb by emburke07). This ability to leverage multiple minds towards a greater, better solution — the harnessing of our collective intelligence — holds much hope for communities, businesses, nations and even the world alike (see the [...]

By Geoff Livingston | Posted in Digital Marketing | Also tagged , , , , , , , , , , | Comments (14)

Idiots and Gossip (Plus Other Tales from the Sociometer)

January 4, 2009 – 10:28 am

Idiots and gossip represent the biggest danger to idea markets and networked intelligence, says MIT Media Lab Professor Alex Pentland in his findings, “Honest Signals.” Of particular note: In large groups behavioral dynamics can cause for less than stellar results via bad ideas introduced (idiots) and shared sources that repeat the same information over [...]

By Geoff Livingston | Posted in Digital Marketing | Also tagged , , , , , , | Comments (11)