Tag Archives: image

Image is Everything

April 26, 2010 – 2:25 pm

A picture is worth more than a 1000 words, especially when it is an image that invokes memories. In social media, image is everything and the first perception of credibility is conveyed through your avatar. If you put your best foot forward in the real world – why not do the same in the digital [...]

By Dave McNamara | Posted in Digital Marketing | Also tagged , , | Comments (0)

A Tale of Two Damaged Brands

April 13, 2010 – 1:20 am

by Mike Mulvihill
Toyota just can’t stop sticking its finger in the proverbial light socket these days.  As my blog post back in early February lamented when the automaker took 10 days to communicate to the public about its rapid acceleration problems, Toyota’s approach to crisis communications has repeatedly been too little, too late. 
Now, just a [...]

By Mike Mulvihill | Posted in Digital Marketing, PR Industry Trends | Also tagged , , , , , , , , | Comments (1)

Open Letter to PR Exec X

September 14, 2009 – 8:07 am

Dear X:
People say we’re the same, an ironic statement given how often we disagree. Our polarized views on communication leave me wondering if organizations will ever be able to understand their stakeholders, and develop true relationships with them.
It seems we both want the same thing: Better outcomes, just our methods are so different. [...]

By Geoff Livingston | Posted in PR Industry Trends | Also tagged , , , , | Comments (44)

Brandjacking

January 7, 2009 – 12:05 am

Cam Beck “Brandjacks” Joseph Jaffe’s Personality
It’s a world where corporations hire personal brands, leverage cause-based activity to boost reputation, and affiliate with other brands to enhance (or destroy) their image. Before the social web, this trend manifested itself in a well-manicured set of partnerships through corporate marketing and sales. Those days are over. Now individuals [...]

By Geoff Livingston | Posted in Digital Marketing | Also tagged , , , , , , , , , , , , , , , | Comments (6)