Tag Archives: influence

The Social Media Time-Suck, Klout and Why Influence Matters

March 23, 2011 – 9:51 am

THE BOOZE BIN
By Pia Mara Finkell (@piamara)
Before I get into my new social media influence obsession, I’d like to get real for a second.
Social media is pretty awesome, but it can also be a world-class time-suck. While my employer thankfully pays a great deal of attention to the importance of a work-life balance, [...]

By Pia Mara Finkell | Posted in Wine, Food & Nutrition | Also tagged , , , , , , , , , , | Comments (7)

3 Ways To Use Curiosity To Convert Fans Into Activists

October 28, 2009 – 9:00 am

By Wyatt Wood
Originating from the human desire to share, its obvious that the success of social media is the ability to connect users. A network’s success is determined by how easy it is to connect and share. For example compare Twitter vs Plurk, Facebook vs MySpace, Bing vs Google (perform your own comparison).
Success can be [...]

By Dave McNamara | Posted in Digital Marketing | Also tagged , , , , , , , , | Comments (15)

The Science Behind Social Change Might Be Better

August 24, 2009 – 8:18 am

Guest Post by Alexandra “SocialButterfly” Rampy

That term–social marketing–is buzzing across the blogosphere, our inboxes and in conference rooms. However, did you know that it’s been around since the 1970s? …and fundamentally, it has nothing to do with Twitter, flickr, Ning, Myspace or Facebook. It’s much bigger than that.
This is because social marketing has everything to [...]

By Geoff Livingston | Posted in Digital Marketing | Also tagged , , , , , | Comments (34)