Tag Archives: integrated marketing communications

SOBCon Presentation: Integrating Social Media into the Larger Mix

May 4, 2009 – 12:20 am

The SOBCON presentation “Integrating Social Media into the Larger Mix” that I gave on Saturday sparked quite a discussion at the event as well as on Twitter. Here is a brief narrative version to accompany the deck, which is also embedded in this post.
Integrating Social Media – SobCon 09 Presentation
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Integrated [...]

By Geoff Livingston | Posted in Digital Marketing | Also tagged , , , , , , | Comments (11)

Integrating Social Media Into the Mix

February 25, 2009 – 8:46 am

Any social media strategy worth its salt is a nod to Aristotle’s Metaphysics: “The whole is greater than the sum of its parts.” By shunning silos, social media can (and should) be integrated with traditional media, email, direct and mobile marketing efforts.

Think about it (Image: Light Chaos by Kevin Dooley). Customers, donors or [...]

By Geoff Livingston | Posted in Digital Marketing | Also tagged , , , , | Comments (8)