To ensure a successful mobile app, make sure that you answer these 3 questions before you pitch your mobile app to your client.
Tag Archives: iPhone
Is BlackBerry Ready to Lure Back Business Users?
By Jeff Wilson, APR (@wilson0507) Don’t call it a comeback. We’ve been here for years. There was a time – not so long ago – when many of my colleagues wouldn’t go anywhere without their BlackBerrys. After all, BlackBerry was THE smartphone of choice for the serious-minded business executive. Even when the iPhone made its [...]
Top 3 Photo Apps for PR Pros That Weren’t on Your Radar
By Rosalie Morton (@rosaliemo) If content is king, photos are his favorite little prince. Mark my words, 2013 will be the year of the photo. We were just getting primed in 2012. Facebook acquired Instagram. Photo posts on Facebook get more likes than links, text or videos. Your audience isn’t reading your posts anymore… not unless there [...]
What the iPhone 5 Is Missing and Why No One Cares
By David McNamara On September 12, Apple hosted an event to announce its latest smartphone amid much feverish anticipation on the part of tech journalists and consumers. Leading up to the event were the expected rumors circulating the internet about what the new phone would be called and what new capabilities it would have. At [...]
Apple Saves The Day
By Mike Mulvihill (@Mike_Mulvihill) Apple is famous for its highly effective new product intro hype. But here’s a new twist for the iPhone 5 due out later this week. According to J.P. Morgan Chase & Co.’s chief U.S. economist Michael Feroli sales of the new iPhone could add between a quarter and a half of [...]
Dodging Tornadoes? Sometimes You Want to Receive a Text Message While Driving.
By Jenn Riggle In a world where we’re constantly connected, sometimes you can get out of touch. I learned this first-hand when driving to Disney World in April. We were stuck in bumper-to-bumper traffic on I-95 in North Carolina, and my 12-year-old daughter was serving as the car’s deejay, playing different songs on my iPod. [...]
2011 to Ring in Rapid Growth of Mobile Commerce with NFC
THE BOOZE BIN By Pia Mara Finkell (@piamara) If 2010 was the year we learned to dabble in social and mobile commerce and to work with social media, 2011 will mark the year we learn to make these mediums work for us. While not nearly a new concept, NFC, or Near Field Communications has topped [...]
What’s Been Brewing: Top 5 Marketing Trends of 2010 in Bev Alcohol
THE BOOZE BIN By Pia Mara Finkell (@piamara) This is my favorite time of year. Holiday parties aplenty, wassail up the wazoo, and enough popped bottles to impress even Lil Wayne. It’s also a time to reflect on lessons learned throughout the year, and forecast trends to come, so we don’t get caught with our [...]
What Do Cupcakes Have in Common With Social Media?
By Jenn Riggle I read an interesting article the other day about how despite tough economic times, the cupcake industry is booming. People can’t seem to get enough of these tasty treats. Cupcakeries, or cupcake cafes, are popping up everywhere – even in my hometown of Norfolk, Va. In fact, The Wall Street Journal credits [...]

How Technology is Making Aging in Place Possible:
The BuzzLine – Week 8 – Condiment Commotion! :
A Social Media Glossary:
Sweet SEO Case Study!:
Cheerios Interracial Ad: When Social Media Goes Awry :