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Tag Archives: Jason Stemm

What QSR Operators Can Learn from the Fab Five

By Jason Stemm (@NYCubsFan) I love the Olympics. Every four years we see the most talented athletes in the world compete, hoping their skill, timing and focus converge at just the right moment to be a champion. Restaurant operators are not new to this pressure to perform, even if the stakes aren’t quite as high [...]

America Rising for Breakfast

By Jason Stemm @NYCubsFan Breakfast is back! Our mothers always told us it was the most important meal of the day, and it looks like we are finally starting to catch on. Whether it is for weight management, health, energy or alertness, more Americans are eating breakfast. Still, however, less than half of Americans are [...]

The Truth about the Cost of Eating Healthy

By Jason Stemm @NYCubsFan Two studies released this week examining the cost of healthy foods show the gap between perception and reality. ShopSmart magazine conducted a national poll of women about eating healthy. What they found is that 88% make excuses for not eating healthful foods, with cost (57%) topping the list. Then just yesterday, [...]

5 Restaurant Food Trends from NRA

By Jason Stemm The annual restaurant show in Chicago offers a peak into the future if you know where to look. Smoked basmati rice, zero calorie noodles and All-Natural/Gluten-Free everything align with current trends, but where are things heading? Here are 5 areas to watch out for in 2012. Here Today, Gone Tomorrow: Nancy Kruse’s [...]

What’s Old is New Again

Last weekend, while getting dressed like an extra from the Broadway show Newsies for a 20’s-themed surprise party at the Manhattan club Prohibition, my thoughts drifted to the resurgence of trends and nostalgia for times past. Bell bottoms, leg warmers and moon boots have all had their questionable rises and returns to cultural popularity. Food [...]

Strong Perimeter Offense Key to Grocery Marketing

By Jason Stemm By some estimates, $175 million will be lost by employers in the next two days due to lower productivity resulting from the start of the NCAA tournament. Hopefully this blog post opened for you despite all the bandwidth being used by your coworkers streaming live hoops action. In the Big Dance, smart [...]

Are Twinkies the Next Tobacco?

By Jason Stemm (@NYCubsFan) What do Tony the Tiger and Joe Camel have in common? The question has been battled out in Washington over the last two years, under the radar of budget cuts and debt defaults. Millions of lobbying dollars have been spent by the food manufacturing industry to limit and even eliminate legislation [...]

A Look at Food Policy from the Nation’s Capital

By Jason Stemm @NYCubsFan This past week I was in Washington DC for the International Foodservice Editorial Council’s annual conference. As president of the group, it was quite a bit different than the previous ten years I’ve attended. The group and conference are driven by the unique opportunity for editors and writers to network with [...]

whatcanbe for a Healthier Future

By Jason Stemm (@NYCubsFan) At CRT/tanaka, we have a word, whatcanbe, which guides us in imagining the possibilities for ourselves and our clients. It is both a creative process and a cultural ethos that is ingrained across offices and practice areas. During a recent agency-wide retreat, we were asked to articulate our whatcanbe and share [...]

PMA Fresh Summit Offers Glimpse of the Future

By Jason Stemm @NYCubsFan I am just back from Atlanta and this year’s Fresh Summit, the annual conference attended by the global supply chain of growers, packagers, exporters and distributors from over 50 countries hosted by the Produce Marketing Association. There were many reasons to get excited about the produce industry, including new people, new [...]