This is a refresh of a previous blog post. I’ve come up with a few more insights about the parallels between crisis management and college basketball. Forget the Super Bowl or the World Series. For me, the most exciting time in sports is March. That’s because it’s almost time for college basketball’s March Madness! I [...]
Tag Archives: Jeff Wilson
Is BlackBerry Ready to Lure Back Business Users?
February 5, 2013 – 8:00 am
By Jeff Wilson, APR (@wilson0507) Don’t call it a comeback. We’ve been here for years. There was a time – not so long ago – when many of my colleagues wouldn’t go anywhere without their BlackBerrys. After all, BlackBerry was THE smartphone of choice for the serious-minded business executive. Even when the iPhone made its [...]
Swing State/Sling State: Are You Suffering From Political Ad Fatigue?
August 21, 2012 – 7:00 am
By Jeff Wilson, APR (@wilson0507) One of the many reasons why I appreciate living in Virginia is the fact that we’re a swing state. In the presidential election of 2008, I really felt as though every vote in the Old Dominion counted. As a swing state, Virginia – along with Colorado, Florida, Iowa, Michigan, New [...]
Five Tips for Creating the Perfect Creative Brief
January 11, 2012 – 4:12 pm
By Jeff Wilson, APR (@wilson0507) The following article originally appeared in the “Five Tips” section of the Fall 2011 issue of Comunicas: Revista de tendencias en comunicación de Grupo BPMO (Communicate: Review of Trends in Communication) from Spain. 1. Be Descriptive In many ways, the best designs – whether for a collateral piece, website or [...]
When Facebook, Twitter and Work Collide
August 31, 2011 – 3:40 pm
By Jeff Wilson, APR (wilson0507) With the start of the fall semester upon us, I’ve started receiving invitations from local colleges and universities asking me to speak to some of their PR classes about what I do and how I do it. Inevitably, I’ll receive questions from eager, young PR minds about social media and [...]
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The BuzzLine – Week 4 – Blanched, Broiled or Fried?: