By Veronica Hunt It’s not news that newsrooms across the country are increasingly challenged to bring the same level of quality reporting with reduced staff and lower budgets. After spending a few days with journalists from across the country at the Society of Professional Journalists’ Annual Conference and listening to their challenges, it’s apparent that [...]
Tag Archives: journalism
Pitching Multi-Platform Stories Increases Your Chances of Getting Your Story Covered
Tension from the Old School
Perhaps you saw the trashing of Scott Monty on Jalopnik by Ray Wert (full disclosure, I did some work for Ford last summer under the Social Media Group masthead). The issue seems to be the factual questioning of Monty’s superhero status as reported in a F@st Company blog (image: tension by DCJohn). In his trashing [...]
Media Responsibility in a Time of Crisis
The media’s sensational coverage of the current financial crisis has exacerbated the situation, creating widespread public fear. As mentioned on Friday’s post about the recession’s impact on our sector, no better story typifies this than CNN’s outlandish interpretation of a poll as depicted in this story, “Poll: 60% say depression ‘likely.’” Capitalizing even further, CNN [...]

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