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Tag Archives: Katie Paine

It’s a Good Thing Coming Down: The Future of PR Metrics & Measurement

August 14, 2012 – 11:04 am

It is with great pleasure that I bring you this guest post by one of my personal favorite but also one of PR Industry’s metrics and measurement thought leaders, Katie Paine to share her advice on the “Future of PR Metrics & Measurement.” Please read and ensure you consider moving beyond old school PR metrics (millions [...]

By Priya Ramesh | Posted in Digital Marketing, PR Industry Trends | Also tagged , , , | Comments (2)

PR Strategists Need to Kill Ad Value Equivalency (AVE) and Get Serious about Bottom-line Results

January 9, 2012 – 2:14 pm

By Priya Ramesh (@newpr) Last year at the PRSA International Conference in Orlando, I loudly voiced my rant against AVEs during Shonali Burke’s session on “A Field Guide to Measuring the Business of PR.” Katie Paine, PR industry’s reputable measurement guru who has been tirelessly fighting against the AVEs, also was present in the room. [...]

By Priya Ramesh | Posted in Digital Marketing | Also tagged , , , , , , , , , | Comments (10)