By Jeff Wilson, APR (@wilson0507) Like many other news junkies and PR, marketing and branding professionals, I’ve watched with great fascination the unraveling of the Lance Armstrong brand over the past several months. His undoing culminated with his admission to Oprah Winfrey that he had, in fact, used banned EPO, testosterone, cortisone and human growth [...]
Tag Archives: Lance Armstrong
The Power of an Open and Honest Apology
December 21, 2012 – 10:07 am
By Ryan Lamont (@RyLamont) Yesterday, as I packed my computer up and headed out of the office for the night, the big black letters of one our company’s core values stared back at me from the wall across the room: “Always be open and honest.” I thought about the importance of this statement, not only [...]
What Lance Didn’t Say
August 28, 2012 – 7:00 am
By Mike Mulvihill Late last week, Lance Armstrong ceded his multi-year fight with the United States Anti-Doping Agency (USADA). “There comes a point in every man’s life when he has to say: ‘Enough is enough.’ For me, that time is now,” Armstrong said. “I have been dealing with claims that I cheated and had an [...]
LIVESTRONG Brand Transcends Cancer
August 17, 2009 – 9:07 am
When you start seeing photos like this one, you know a brand has superseded it’s organization to become something beyond just, “fight cancer.” There’s no question that the Lance Armstrong Foundation’s singleness of purpose is just that, and the organization does a fantastic job building awareness and raising money for cancer prevention and research. Below [...]
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