THE BOOZE BIN By Pia Mara Finkell (@piamara) Before I get into my new social media influence obsession, I’d like to get real for a second. Social media is pretty awesome, but it can also be a world-class time-suck. While my employer thankfully pays a great deal of attention to the importance of a work-life [...]
Tag Archives: LinkedIn
Pop 2.0: Is Social Media Creating the Next Dot-Com Bubble?
January 7, 2011 – 9:03 am
By Jeff Wilson, APR (@wilson0507) Last year, I celebrated my 10th anniversary with my agency, CRT/tanaka. I was hired as a member of our then-Tech Practice, right at the height of the dot-com bubble. It was a heady time for PR. In many ways, we were meandering through an unchartered territory – much like the [...]
Social Lubricant: 5 Tips on Using Social Media to Enhance Your Trade Show
December 8, 2010 – 11:15 am
THE BOOZE BIN By Pia Mara Finkell (@piamara) One perk of the booze industry is attending trade events with hundreds of wines, new spirits and food pairings. But let’s face it; once you’ve been to one walk-around trade show, you have been to them all. Especially in the wine industry, when you are often working [...]
When Sales Slump, Go Social My Friend
October 6, 2010 – 10:28 am
THE BOOZE BIN By Pia Mara Finkell (@piamara) Based on a ‘Vint-ed’ post he wrote last month, Edward Deitch published an interesting article in Reuters today focusing on the stunning increase in social media use in the wine industry over the past year, mostly attributed to the effects of the economic downturn. According to a [...]
LinkedIn: No-Nonsense Network for High Power, High Influentials
June 28, 2010 – 11:43 am
By Priya Ramesh (@newpr) In Apple’s words, LinkedIn is “a no-nonsense site with little visual fluff and few distractions, it provides the perfect venue for busy professionals who have little time to spare.” With 70 million users and over 1 million company profiles, LinkedIn was co-founded by Reid Hoffman and Jean-Luc Vaillant to help us build [...]
The End of Social Media Fiefdoms?
February 4, 2010 – 7:00 am
By Jenn Riggle Like the Fall of the Berlin Wall in 1989, we’re seeing the barriers between the different social media platforms begin to topple. I guess this isn’t surprising, as we see social media become more and more a part of our every day lives. The good news is that this makes it easier [...]
Showing Love Increases PR Influence
January 29, 2010 – 12:30 am
We were sitting in an agency board meeting the other day, and our chairman posed an important question. To paraphrase: ”Are showing our clients enough love?” We counsel on employee and community engagement. We work for Satmetrix, a great customer experience and relationship company. Yet, in trying to help bring success to our clients, we may be allowing [...]
Using LinkedIn as a PR Tool
October 23, 2009 – 12:01 am
One of the social media questions most often asked of the consulting team at CRT/tanaka relates to the use of LinkedIn by individuals as a way to help their companies or causes. There have been some good recent posts on how to increase the SEO juice from LinkedIn, and I’m not above borrowing from them [...]
Goodness Gracious, Great Blogs of Fire!
February 17, 2009 – 9:45 am
Mark Evans considers how social media is impacting the way businesses promote their products and services; specifically he highlights five common myths companies have on the use of social media. For example, Mark says, “Social media is not an add-on or an accessory,” rather it is part of a company’s marketing mix. What is your [...]
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