Musings and analysis on marketing, buzz and communications.
By Jenn Riggle
Social media is a lot like talk radio – all talk, all the time. But the question is: Is anyone listening?
Hospitals across the country are putting aside their HIPAA fears and recognizing that social media needs to be an integral part of their marketing efforts. They’re posting videos on YouTube, posting updates on [...]
I can pay to listen. I can listen for free. I can “monitor,” even. I can pay others to listen for me. I can lurk. I can engage.
There have been some great posts on the tools for listening. The list for both paid tools and free tools is ever-expanding, it seems. If I want to latch [...]
Paul Glader’s article last weekend in The Wall Street Journal online about a new twist in the ongoing GE up-from-the ashes saga gave me hope that public relations people will get their day in the sun at this famously left-brained outpost of capitalism.
I’m a great fan of GE — even took some Six Sigma green [...]
It’s a great fortune to learn the art of genuinely connecting with people. Sometimes people remark that meeting me provides real connectivity; that they feel listened to, and a genuine sense of comradery. I think about this brick and mortar connectivity as it applies to online communities and see many implications, including a possible Twitter [...]
Our “Social Media for Social Good” class this week is on the two-way communications paradigm that is at the heart of social media. There’s no greater way to bring that discussion to bear than the Cluetrain Manifesto. This epic book captures social media’s essence in a bottle, and is often passed over by communicators, and [...]
As more organizations see the value created by social media, social media marketing will continue to grow. Jim Tobin provides the readers of Ignite Social Media blog with the trends he expects in ‘09. Understanding how difficult it can be to make a video become viral, Jim predicts marketers will put a greater emphasis on [...]
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