Congrats to our Week 6 winner, Sarah Smith for her pithy six-word rallying cry to gather folks around the grill this summer – “Grillaxin…burgers, barbeque, beer, and besties!” Sarah, thanks for participating in the BuzzLine and look for your Starbucks gift card early next week! For Week 6, we’re going to take a look at [...]
Tag Archives: LIVESTRONG
Does Livestrong Need a Name Change To Remain Viable?
January 22, 2013 – 8:00 am
By Jeff Wilson, APR (@wilson0507) Like many other news junkies and PR, marketing and branding professionals, I’ve watched with great fascination the unraveling of the Lance Armstrong brand over the past several months. His undoing culminated with his admission to Oprah Winfrey that he had, in fact, used banned EPO, testosterone, cortisone and human growth [...]
What Lance Didn’t Say
August 28, 2012 – 7:00 am
By Mike Mulvihill Late last week, Lance Armstrong ceded his multi-year fight with the United States Anti-Doping Agency (USADA). “There comes a point in every man’s life when he has to say: ‘Enough is enough.’ For me, that time is now,” Armstrong said. “I have been dealing with claims that I cheated and had an [...]
For Better, For Worse – And Hopefully For Richer
May 1, 2012 – 10:33 am
By Jennifer Lucado (@Jennifer_Lucado) “In the spring, a young man’s fancy lightly turns to thoughts of love.” Or so Tennyson memorably tells us. In the twenty-first century, I’d say that a young person’s fancy turns to thoughts of holy matrimony. Or at least to the number of weddings on the calendar for the next several [...]
LIVESTRONG Brand Transcends Cancer
August 17, 2009 – 9:07 am
When you start seeing photos like this one, you know a brand has superseded it’s organization to become something beyond just, “fight cancer.” There’s no question that the Lance Armstrong Foundation’s singleness of purpose is just that, and the organization does a fantastic job building awareness and raising money for cancer prevention and research. Below [...]
Inside Mashable’s Summer of Social Good
July 1, 2009 – 9:15 am
Maybe you’ve noticed. There’s something special going on at Mashable: The Summer of Social Good initiative. The uber technology and social media blog has created a charitable fund to benefit The Humane Society, LIVESTRONG, Oxfam America and WWF from June 1st until August 28th, 2009. And while raising monies directly for these organizations, the media [...]
The BuzzLine – Week 8 – Condiment Commotion! :
How Technology is Making Aging in Place Possible:
A Social Media Glossary:
Sweet SEO Case Study!:
Cheerios Interracial Ad: When Social Media Goes Awry :
3 Reasons Why Mobile Health Is an Emerging Hospital Marketing Strategy: