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Tag Archives: Lot18

What Makes a Blogger Tick?

THE BOOZE BIN By Pia Mara Finkell (@piamara) Let me start by saying, I’m a big fan of blogging, and bloggers as a community, in general. I like them for the same reason I have an inexplicable soft spot for the Cubs, despite being from New York. I think it has something to do with [...]

What’s Been Brewing: Top 5 Marketing Trends of 2010 in Bev Alcohol

THE BOOZE BIN By Pia Mara Finkell (@piamara) This is my favorite time of year. Holiday parties aplenty, wassail up the wazoo, and enough popped bottles to impress even Lil Wayne. It’s also a time to reflect on lessons learned throughout the year, and forecast trends to come, so we don’t get caught with our [...]

Social Media Meets Social Commerce as Wine Enters the Flash Sale Fray

THE BOOZE BIN By Pia Mara Finkell (@piamara) With the wildfire rise of online private sales, infiltrating everything from fashion to travel to restaurants, it was only a matter of time before wine lovers had sites to call their own. The newest invitation-only site to join the digital, flash- fray, Lot18 is brought to you [...]