THE BOOZE BIN By Laura Petrosky (@aushunmon) Skinnygirl, the ready-to-drink, low-calorie cocktail brand from ex-Real Housewives of New York reality star Bethenny Frankel, is introducing its first low-calorie wines to the U.S. in March. After selling 595,000 cases of the brand’s margarita, sangria and white cranberry cosmo last year, Beam Global Spirits & Wine (who [...]
Tag Archives: low-carb
You Can Run, But You Can’t Hide: The Thin-dustry is Coming for Your Booze
July 13, 2011 – 10:14 am
THE BOOZE BIN Guest Post By Lauren Heilman (@mslaurenheilman) Three words – bathing suit season. Yes, it’s that time of year again; but even if you aren’t ready, I can assure you alcohol companies and their marketing teams are. Now that summer has finally arrived, the push for convenient, low-calorie refreshers is on the rise. Whether [...]
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