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5 Ways Brands Can Maximize Their Marketing to Moms (and Dads): Key Learnings from #M2Moms 2012

October 26, 2012 – 7:57 am

By Emily Valentine (@ebvalentine) I’m just back from 36 very stimulating hours at the world’s premier conference on marketing to moms, and literally buzzing with all that I learned. My hands-down highlight was getting to hear from (and then speak one-on-one with!!) one of the brilliant minds behind Procter & Gamble’s universally acclaimed Thank You [...]

By Emily Valentine | Posted in Branding, PR Industry Trends | Also tagged advertising, brand building, brand story, Branding, Listening, marketing, marketing to men, marketing to moms, marketing to women, milk, Mom Central, olympics, P&G, Pampers, social media, sponsorships, storytelling | Comments (7)

Don Draper Decreed It: The Whiskey Trend Is Here To Stay (Even If It Is Cherry-Flavored)

January 11, 2012 – 8:00 am

THE BOOZE BIN By Rosalie Morton (@rosaliemo) A love of bourbon simply runs in my family. I forever will fondly remember my very southern grandmother, Kitty, sipping her Jim Beam Manhattan on rocks. This appreciation was passed straight down to me, and what can I say? I’m a trendsetter. Bourbon and whiskey sales are booming. [...]

By Rosalie Morton | Posted in Digital Marketing, The Booze Bin | Also tagged boardwalk empire, bourbon, bourbon and branch, don draper, jack daniel's tennessee honey, jack daniels, jim beam, kid rock, marketing, red stag, Rosalie Morton, seven grand, trends, whiskey | Comments (11)