Tag Archives: Malcolm Gladwell

Perfecting Presentation Skills: Just Watch TED

March 9, 2011 – 9:56 am

By Cassandra Bianco (@cnbianco)

In the spirit of last week’s TED 2011 conference, I lived vicariously through the ceaseless currents of #TED2011 tweets. I thought about the countless curiosity presentations I’ve enjoyed overtime, and these three talks marked an impression.

 Sir Ken Robinson. His radical rethink of our school systems is inspirational enough for society to realize our need to prioritize [...]

By Cassandra Bianco | Posted in Digital Marketing | Also tagged , , , , | Comments (0)

Influencers: A Discussion about the Law of the Few

March 23, 2009 – 12:26 am

Above image and analysis: David Armano
This week’s Social Media for Social Good reading is Malcolm Gladwell’s the Tipping Point, which is a great starting place to discuss influencer relations. From a strategic standpoint, there’s no question: Online word of mouth or grassroots marketing requires the community embracing and spreading the message.
The days [...]

By Geoff Livingston | Posted in Digital Marketing | Also tagged , , , , , , , , , , , , | Comments (18)