By Emily Valentine (@ebvalentine) I’m just back from 36 very stimulating hours at the world’s premier conference on marketing to moms, and literally buzzing with all that I learned. My hands-down highlight was getting to hear from (and then speak one-on-one with!!) one of the brilliant minds behind Procter & Gamble’s universally acclaimed Thank You [...]
Tag Archives: marketing to men
From Van Damme’s Glass to the Irish Lass: Coors Light’s Trip Across the Atlantic
October 10, 2012 – 7:57 am
THE BOOZE BIN By Eliza Winston “A woman drinkin’ a Guinness?” my elderly cousin asked in horror during a recent family reunion in Ireland. Of course I was drinking Guinness, this was Ireland, right? From then on, I couldn’t help but notice something that gave me the sinking feeling my beer choice was wrong. Very [...]
With 51% of men saying they are chief grocery shoppers, why are marketers still ignoring us?
February 18, 2011 – 9:14 am
By Jeff Wilson, APR (@wilson0507) I love to cook. I would never describe myself as a “foodie,” but I enjoy cooking. I find it mildly therapeutic. After a long and stressful day at work, I enjoy going home and whipping up a tasty meal. On weekends, when I have more time, I enjoy cracking open [...]
The BuzzLine – Week 5 – Fire Up the Grill:
Media Relations Do’s and Don’ts:
20 Digital Facts That You Need to Know:
3 Reasons Why Your PR Team Should OWN Content Marketing:
There’s Something About Sangria: