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5 Ways Brands Can Maximize Their Marketing to Moms (and Dads): Key Learnings from #M2Moms 2012

October 26, 2012 – 7:57 am

By Emily Valentine (@ebvalentine) I’m just back from 36 very stimulating hours at the world’s premier conference on marketing to moms, and literally buzzing with all that I learned. My hands-down highlight was getting to hear from (and then speak one-on-one with!!) one of the brilliant minds behind Procter & Gamble’s universally acclaimed Thank You [...]

By Emily Valentine | Posted in Branding, PR Industry Trends | Also tagged advertising, brand building, brand story, Branding, Listening, mad men, marketing, marketing to men, marketing to moms, milk, Mom Central, olympics, P&G, Pampers, social media, sponsorships, storytelling | Comments (7)

‘Mama Needs a Glass of Wine’ and Other Reasons to Market Wine to Women

October 23, 2012 – 8:00 am

THE BOOZE BIN By Pia Mara Finkell (@piamara) Before becoming one myself, any term modified by “mommy” made me wince. Mommy blogs, mommy marketing, mom(my) jeans. Barf. Now that I have an adorable, bubbly, giggling, non-sleeping baby at home, I’m warily starting to take notice. I find myself secretly reading some of these mommy blogs, [...]

By Pia Mara Finkell | Posted in The Booze Bin, Wine, Food & Nutrition | Also tagged Bitch Wines, brand, Chateau Ste. Michelle, Facebook, Gallup, Girl's Night Out, Lulu B., Mad Housewife, mom bloggers, mommy bloggers, Mommy's Time Out, MommyJuice, The Beverage Information Group, The New York Times, Wine | Comments (6)