If you want killer content, your PR team needs a seat at the table. Here are three reasons why.
Tag Archives: marketing
5 Ways to Demystify Bubbly
May 15, 2013 – 3:15 pm
In an office full of closet wine nerds (in our industry, being smug about wine is decidedly uncool – hence the closet), we’ve found consumer awareness of sparkling wine falls into one of two extreme categories: people whose Mom’s drank Riunite and who now turn to prosecco, or those with Krug in their glass since [...]
Making B2B Relevant for B2C Audiences
May 3, 2013 – 9:08 am
So many acronyms. B2B, B2C… what does it all really mean? We define B2B as business to business and B2C as business to consumer. Is it like comparing apples to oranges? How do the two worlds relate - and maybe more importantly, how can we help them to relate? According to a recent survey by Ascend2, some [...]
Changing The Game: Do You Ask for What’s Yours?
April 19, 2013 – 5:06 pm
I had the opportunity to attend the Advertising Women of New York “Changing the Game” Awards, hearing from inspiring women business leaders in all walks of their career. The women honored are no-nonsense ladies who have made bold moves and transformed brands by changing the rules. Donny Deutsch, CNBC host and moderator for the event, [...]
Transparency is No Longer a Choice
March 29, 2013 – 9:12 am
Almost every day, I see an article or brand study talking about how corporations need to become more transparent. The sentiment is good, but the implication is that transparency is a choice, and that the alternative is to be opaque or shrouded in our actions. This really isn’t the case anymore. We operate in a [...]
3 Reasons Why Mobile Health Is an Emerging Hospital Marketing Strategy
March 21, 2013 – 10:36 am
It’s time to tackle the proverbial elephant in the room –lifestyle change. When I was doing my field work in graduate school, I shadowed a pathologist at a community hospital. He had started his career in primary care, but he eventually became so disenchanted with treating the same conditions and begging patients to make lifestyle [...]
From Gutenberg to the Flash Mob – Marketing Innovation at its Finest
March 19, 2013 – 8:03 am
For centuries, marketers have tried to capture consumers’ attention. Some of the earliest ways were Gutenberg’s mass production of flyers and brochures (1450), then the emergence of magazines (1730s), advertising including billboards (1800s), radio and electronic computers in the 1900s and late 1900s, e-commerce in the ‘70s, and the ever-popular guerilla marketing in the ‘80s [...]
Monday Afternoon Roundup: Which Brands Rose to the Top in #Superbowl47
February 4, 2013 – 1:23 pm
By CRT/tanaka’s Brand Group Many of us watched last night’s game in eager anticipation of the latest innovations in the ad industry and a showcase of what its brilliant creative minds are capable of. And, overall, we were a bit underwhelmed by what we saw. There were some bright spots in the line-up, however – [...]
Does Livestrong Need a Name Change To Remain Viable?
January 22, 2013 – 8:00 am
By Jeff Wilson, APR (@wilson0507) Like many other news junkies and PR, marketing and branding professionals, I’ve watched with great fascination the unraveling of the Lance Armstrong brand over the past several months. His undoing culminated with his admission to Oprah Winfrey that he had, in fact, used banned EPO, testosterone, cortisone and human growth [...]
The Egg Nog Chronicles: Turning Holiday Rituals into Marketing Opportunities
November 28, 2012 – 7:48 am
THE BOOZE BIN By Emily Valentine (@ebvalentine) Image courtesy: Cooking Channel Tradition is one ingredient that makes the holidays special. Many people take comfort in the widely adopted rituals established by retailers (shopping on Black Friday), athletic associations (watching bowl games) or religious groups (keeping advent calendars, baking yule logs or exchanging Hanukah gifts), and [...]
20 Digital Facts That You Need to Know:
3 Reasons Why Your PR Team Should OWN Content Marketing:
There’s Something About Sangria:
3 Things to Research Before You Pitch a Guest Blog Post:
The BuzzLine – Week 4 – Blanched, Broiled or Fried?: