February 9, 2012 – 12:13 pm
How will hospitals differentiate themselves in the new world order of healthcare? Develop and implement a strategy that demonstrates how you care about wellness to your patients and to your community.
By Lisa Kersey
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Posted in Healthcare
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Also tagged budget, crt/tanaka health, health reform, healthcare, Henry Ford, hosptials, Inova, Intermountain Healthcare, Lisa Kersey, Mayo Clinic, strategic marketing, wellness
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January 19, 2012 – 8:00 am
What happens when your brand falls victim to the very thing it’s known for? While Paula Deen contributed her onset of Type 2 Diabetes to genetics, age, ethnicity and stress, she emphasized that her diagnosis “isn’t a death sentence,” but it very well could be.
January 18, 2012 – 8:00 am
THE BOOZE BIN
By Laura Petrosky (@aushunmon)
I love “The Today Show.” As a PR professional deeply rooted in wines and spirits, I am a huge fan of the 4th hour with Kathie Lee and Hoda. It’s every booze brand’s dream to get on a show that celebrates “Tuesday Boozeday” and “Winesday” with two hosts who [...]
By lpetrosky
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Posted in The Booze Bin, Wine, Food & Nutrition
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Also tagged alcohol, alcohol marketing, beverage alcohol, Chelsea Handler, Hoda Kotb, Kathie Lee, NBC, PR Industry Trends, TODAY Show, TV, Wine
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January 11, 2012 – 8:00 am
THE BOOZE BIN
By Rosalie Morton (@rosaliemo)
A love of bourbon simply runs in my family. I forever will fondly remember my very southern grandmother, Kitty, sipping her Jim Beam Manhattan on rocks. This appreciation was passed straight down to me, and what can I say? I’m a trendsetter. Bourbon and whiskey sales are booming.
Okay, so [...]
By Rosalie
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Posted in Digital Marketing, The Booze Bin
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Also tagged boardwalk empire, bourbon, bourbon and branch, don draper, jack daniel's tennessee honey, jack daniels, jim beam, kid rock, mad men, red stag, Rosalie Morton, seven grand, trends, whiskey
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January 3, 2012 – 12:37 pm
By Mike Mulvihill
As a marketer and consumer, I eagerly await the bevy advertising’s best spots that launch during the Super Bowl each year. While I don’t always have much interest in the game (alas, I am a Jets fan so it has been a while since I’ve had a dog in this fight), the hype [...]
By Mike Mulvihill
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Posted in Digital Marketing
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Also tagged advertising, brand, crt-tanaka, crt/tanaka, CRT/tanaka social media, social media, Social Networks, Super Bowl, Twitter, YouTube, Zeta Interactive
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December 21, 2011 – 9:00 am
THE BOOZE BIN
By Emily Valentine (@ebvalentine)
The month of December always brings back warm and fuzzy memories for me – making eggnog, wrapping presents and boozing … I mean … feasting with dozens of aunts, uncles and cousins.
But, for many, holiday activities are fraught with emotion. Entertaining, gift-giving and spending time with family can be comforting, [...]
December 12, 2011 – 10:50 am
Guest post by Gini Dietrich (@ginidietrich)
If you missed it a few weeks ago, the New York Times wrote a piece about redefining public relations.
You see, the last time PR was defined was in 1982. Yes, 30 years ago. And, in the last five years, our industry has completely been turned on its head.
All of the [...]
November 9, 2011 – 11:26 am
Note: Today’s guest Buzz Bin post is written by Gaby Alban, Co-Founder and CEO of Conexión (www.conexionagency.com), a full-service marketing firm specializing in the Hispanic market with offices in Los Angeles and Miami.
By Gaby Alban
What’s one part public relations, one part customer service, one part advertising, one part digital programming and one part marketing [...]
By Jeff Wilson
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Posted in Digital Marketing, PR Industry Trends
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Also tagged advertising, Conexión, digital marketing, Hispanic, Hispanic marketing, Latino, Latino marketing, PR Industry Trends, Public Relations, social media
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October 20, 2011 – 9:14 am
By Jason Stemm @NYCubsFan
I am just back from Atlanta and this year’s Fresh Summit, the annual conference attended by the global supply chain of growers, packagers, exporters and distributors from over 50 countries hosted by the Produce Marketing Association. There were many reasons to get excited about the produce industry, including new people, new products, [...]
By Jason Stemm
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Posted in Wine, Food & Nutrition
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Also tagged #FreshSummit, food safety, fresh summit, fruits, Jason Stemm, Jason Stemm CRT/tanaka, Jason Stemm Lewis & Neale, new products, PMA, PR Industry Trends, produce, vegetables
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October 18, 2011 – 7:00 am
By Mike Mulvihill
This weekend, our family posted a question to our friends on FB querying if anyone knew what the Occupy Wall Street folks really wanted. The response was voluminous, but so were the array of answers and their alarming lack of clarity. As the movement continues to pick up speed in cities around the [...]
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Branding Lessons from the “Sweetest” Wine on the Shelf:
The Second Screen: Moving Beyond Twitter:
5 Wine Blogs for 2012: