October 13, 2011 – 2:00 pm
By Jason Stemm @NYCubsFan
I’ll be heading down to Atlanta tomorrow for the Produce Marketing Association #FreshSummit. It has been six years since the show visited the Peach State, and a lot has changed in that time. According to the CDC, in 2005, about 33% of U.S. adults ate 2+ servings of fruit per day and [...]
By Jason Stemm
|
Posted in Wine, Food & Nutrition
|
Also tagged consumption, Food, fresh summit, fruits, health, Jason Stemm, Jason Stemm CRT/tanaka, Jason Stemm Lewis & Neale, Let's Move, MyPlate, obesity, PMA, produce, Sam Kass, trends, vegetables, wellness
|
October 6, 2011 – 2:00 pm
By Jason Stemm (@NYCubsFan)
A company lost a leader, an industry lost a visionary and a family lost a loved one yesterday when Steve Jobs passed away. He created and rebuilt a company into something than he may never have imagined as a young man in his parent’s garage. It reminded me of a friend I [...]
August 31, 2011 – 10:01 am
By Cassandra Bianco (@cnbianco)
Last month in Paris, my tourist urge kicked in to line up at Ladurée, known as the macaroon mecca (of swooning.) These shops are the quintessence of Paris. But what I will never forget was how the macaroon messieurs ever so carefully select each pop-art cookie and place it in a decorative [...]
By Cassandra Bianco
|
Posted in The Booze Bin, Wine, Food & Nutrition
|
Also tagged Branding, Christian Louboutin, John Galliano, Ladurée, macaroon, Marie Antoinette, packaging, Paperless Post, Paris, Sofia Coppola
|
August 25, 2011 – 7:00 am
By Jenn Riggle
Or to put it more accurately, hospitals need to consider how their “friends” can benefit from their Facebook pages.
The good news is that people are turning to Facebook for health information, such as videos and diet and exercise tips. However, hospitals aren’t making the most of this connection. Research shows that less than [...]
By Jenn Riggle
|
Posted in Healthcare
|
Also tagged #hcsm, apps, crt-tanaka, crt-tanaka health, engagement, Facebook, health, hospitals, mammogram, mhealth, patient experience
|
August 24, 2011 – 8:00 am
By Julie Stas (@Julie_Stas)
I originally set out to write a post on the cork harvest debate, but to my surprise, I found contrasting stories rooted in myths and misunderstanding. I thought to myself, how could so many people think that wine corks were destroying the cork trees? When in fact, the bark is harvested through [...]
By Julie Stas
|
Posted in Digital Marketing, The Booze Bin
|
Also tagged biodiversity, cork, corkharvestdebate, corkharvesting, GreenBusiness, myths, sustainability, sustainableforestry, Wine, winecork
|
August 23, 2011 – 8:59 am
By Mike Mulvihill
The King is dead. (Not Elvis. Well, yes Elvis is dead…never mind.) As of this past weekend, the bizarre royal icon conjured from some creeper van nightmare no longer fronts for the Burger King brand. He’s been dropped for a new ad campaign that focuses on BK’s food. (However, he is still [...]
By Mike Mulvihill
|
Posted in Digital Marketing
|
Also tagged brand, brand characteristics, Branding, Burger King, change, crt-tanaka, crt/tanaka, Elevation Burger, Five Guys, Food, McDonald's, new ad campaigns, PR Industry Trends, rebradning, Red Robin
|
By Jason Stemm @NYCubsFan
The Produce Marketing Association’s annual Foodservice Conference is taking place in Monterey, CA this weekend. It is an opportunity for growers, suppliers, chefs and operators to connect, share ideas and discover innovation. For some it is a time to sell, for others a time to learn.
It was at this show two [...]
Guest Post By Samantha Cox (@samanthamcox)
As the saying goes, “You can’t judge a book by its cover.” Well, that may be sound advice for the dating world, but when it comes to books – and the public relations industry – I must respectfully disagree.
When I walk into a bookstore (my personal kid-in-a-candy-store moment) the first [...]
THE BOOZE BIN
Guest Post By Lauren Heilman (@mslaurenheilman)
Three words – bathing suit season. Yes, it’s that time of year again; but even if you aren’t ready, I can assure you alcohol companies and their marketing teams are.
Now that summer has finally arrived, the push for convenient, low-calorie refreshers is on the rise. Whether you prefer flavored [...]
By Guest Post
|
Posted in Digital Marketing, Healthcare, PR Industry Trends, Wine, Food & Nutrition
|
Also tagged alcohol marketing, crt/tanaka, diet, dieting, low-calorie, low-carb, skinny, thin-dustry, weight loss
|
THE BOOZE BIN
By Cassandra Bianco (@cnbianco)
Bugs could be sexy. Ok fine…only a little.
The New York City cocktail movement has trickled so far along, some bars want something… special to differentiate themselves. So why not fix up cocktails with some additional, natural, seasonings?
Creepy is cool, and insect drinks are currently swarming the scene, or at least [...]
Don Draper Decreed It: The Whiskey Trend Is Here To Stay (Even If It Is Cherry-Flavored):
Follow the yellow brick road: Hospitals in search of the Wizard:
25 Signs You've Got a Strong SM Consultant or Agency:
Branding Lessons from the “Sweetest” Wine on the Shelf:
The Second Screen: Moving Beyond Twitter:
5 Wine Blogs for 2012: