Tag Archives: mashable

Going Dark on Social Media

December 14, 2010 – 8:00 am

By Mike Mulvihill
It became really evident this Thanksgiving – my incessant, addictive need to try to keep up with friends and loved ones on Facebook and Twitter. My aging and computer-phobic mother was upset about the preoccupation and predilection my teenage children and I had with our smart phones.  She had a point. (Christmas should [...]

By Mike Mulvihill | Posted in Digital Marketing | Also tagged , , , , , , , , , , , , , , | Comments (0)

Hanging a Shingle in a Virtual World: 5 Ways to use Foursquare to Promote Unlikely Brands

September 8, 2010 – 10:35 am

THE BOOZE BIN
By Pia Mara Finkell (@piamara)
If you have a bar, using Foursquare as a social promotional marketing tool is a no-brainer. The mayor’s beers are on the house! Of course. Restaurant owner? Stop in for lunch and get a free glass of wine. Done and done. Proprietor of the best winery in town? Well, [...]

By Pia Mara Finkell | Posted in Digital Marketing, The Booze Bin, Wine, Food & Nutrition | Also tagged , , , , , , , , , | Comments (9)

Google’s Great Buzz Gamble

February 15, 2010 – 12:12 am

In 1944, the ABC — comprised of the remnants of the NBC blue network — launched to compete with NBC (Red) and CBS. Last week marked the very loud and controversial launch of Buzz to more than 175 million Gmail users. After almost a week to digest the launch, I’m starting to think Buzz [...]

By Geoff Livingston | Posted in Digital Marketing | Also tagged , , , , | Comments (22)

Upcoming Speaking Engagements and Events

July 21, 2009 – 9:08 am

I’ve got a few speaking engagements coming up over the next few weeks, plus here are a couple more interesting events, too. Here we go:
On Thursday in Washington, I am keynoting the Young Nonprofit Professionals Network’s “Social Media for Social Good conference.” This sold-out event promises to create 150 jazzed up, super excited communicators [...]

By Geoff Livingston | Posted in PR Industry Trends | Also tagged , , , , , , , , , | Comments (5)

Location, Location, Location!

July 20, 2009 – 9:05 am

A recent study from Gartner (see Mashable and eMarketer coverage) has highlighted the burgeoning location marketplace within smartphones. We’re nearing 100 million phones w/GPS chips on them.

What does this mean for the marketer/communicator? Increasingly people can volunteer their GPS location when they are talking or using the Internet. Rather than get into [...]

By Geoff Livingston | Posted in Digital Marketing | Also tagged , , , , , | Comments (9)

Traitor Joe Takes Aim at Beloved Brand

July 8, 2009 – 11:23 pm

We hinted in the Mashable article about Greenpeace’s next targeted corporate campaign to end greenwashing. Little did most folks know it was the hipster’s beloved Trader Joe’s. Dubbed Traitor Joe, the Greenpeace campaign has garnered some serious momentum around the blogosphere.
At the same time, the campaign has not made a big impact [...]

By Geoff Livingston | Posted in Digital Marketing | Also tagged , , , , | Comments (6)

Inside Mashable’s Summer of Social Good

July 1, 2009 – 9:15 am

Maybe you’ve noticed.  There’s something special going on at Mashable: The Summer of Social Good initiative. The uber technology and social media blog has created a charitable fund to benefit The Humane Society, LIVESTRONG, Oxfam America and WWF from June 1st until August 28th, 2009.  And while raising monies directly for these organizations, the [...]

By Geoff Livingston | Posted in Digital Marketing | Also tagged , , , , , | Comments (3)

Five (+ One) Green Initiatives on Mashable

June 24, 2009 – 9:48 am

Last week, Mashable highlighted 75 Twitterers talking green online, but they’re not the only ones. Now with the increasingly widespread proliferation of social media in the corporate world, nonprofits and companies are getting into the mix, too. So I teamed with Mashable to write up five organizations – the United Nations, Dell, Greenpeace, the [...]

By Geoff Livingston | Posted in Digital Marketing | Also tagged , , , , , , , , , | Comments (3)

Social Media for Social Causes Study: The Results

March 27, 2009 – 12:04 am

Here’s an exerpt of a Mashable post that Beth Kanter, Qui Diaz and I wrote about our Philanthropy 2.0 research…

While the social web has been a fantastic place for nonprofits to harness the long tail of giving with movements like Twestival and the Case Foundation’s Giving Challenge, high dollar donor cultivation has not been prevalent. [...]

By Geoff Livingston | Posted in Digital Marketing | Also tagged , , , , | Comments (3)

Join the Anti-Fan Movement

March 12, 2009 – 10:35 am

Twitter’s incredible growth has caused incredible follower populations and corporate/personal marketing activity (image: fan base by notsogoodphotography). It’s also causing a backlash. Perhaps you’ve seen the posts:
Kami Huyse – Many people are trying to make a fast buck off of misguided people who see the following number as critical part of the Twitter experience. [...]

By Geoff Livingston | Posted in Digital Marketing | Also tagged , , , , , | Comments (17)