Tag Archives: McDonald’s

When Brand Is Not King

By Mike Mulvihill
The King is dead. (Not Elvis. Well, yes Elvis is dead…never mind.) As of this past weekend, the bizarre royal icon conjured from some creeper van nightmare no longer fronts for the Burger King brand. He’s been dropped for a new ad campaign that focuses on BK’s food. (However, he is still [...]

Conscious Capitalism/CSR Creates True Fans

The really old school capitalists like to say that the only business of business is to provide a return to shareholders. Long before the concept of “stakeholders” came into being, business was conducted, customers and suppliers were treated fairly or not, and it all somehow moved along. Now, companies need to do better. The concept [...]