Tag Archives: measure

3 Ways To Use Curiosity To Convert Fans Into Activists

By Wyatt Wood
Originating from the human desire to share, its obvious that the success of social media is the ability to connect users. A network’s success is determined by how easy it is to connect and share. For example compare Twitter vs Plurk, Facebook vs MySpace, Bing vs Google (perform your own comparison).
Success can be [...]

Why Can’t We Measure Simple Things Simply?

by Michael Whitlow
The age-old challenge of the public relations business is measurement. First, we want to measure impact – stuff that means something important to our organizations (we all know that most “followers” aren’t really following, right?), rather than just activity. Second, we want to be assured that the measurements we take are accurate. But, [...]