Tag Archives: measurement

CSR: How Do You Figure Out What You’re Getting Back?

June 14, 2011 – 11:32 am

By Natalie Smith, APR
Does “giving back” get you anything back?
This is the question that often plagues companies as they establish and build their corporate social responsibility (CSR) platforms. Inevitably, battle lines are drawn not only over whether or not giving back provides a good return on investment, but over how to measure to determine whether [...]

By Jeff Wilson | Posted in PR Industry Trends | Also tagged , , , , , , | Comments (0)

5 Whys Jog Actionable Listening

December 1, 2009 – 12:03 am

I can pay to listen. I can listen for free. I can “monitor,” even. I can pay others to listen for me. I can lurk. I can engage.
There have been some great posts on the tools for listening. The list for both paid tools and free tools is ever-expanding, it seems. If I want to latch [...]

By Michael Whitlow | Posted in Digital Marketing | Also tagged , , , , , , , , , , , , | Comments (5)

Why Can’t We Measure Simple Things Simply?

October 2, 2009 – 8:15 am

by Michael Whitlow
The age-old challenge of the public relations business is measurement. First, we want to measure impact – stuff that means something important to our organizations (we all know that most “followers” aren’t really following, right?), rather than just activity. Second, we want to be assured that the measurements we take are accurate. But, [...]

By Michael Whitlow | Posted in Digital Marketing | Also tagged , , , , | Comments (13)