CNN needs help. The one-time cable-news king trails Fox News, and February ratings show CNN trailing MSNBC, too. Proof that ex-NBC chief Jeff Zucker has his work cut out for him. Zucker took the reins at CNN just over a month ago, firing talent and, according to the New York Post, calling on reporters and [...]
Tag Archives: media
Drinking for a Cause?
December 7, 2012 – 7:27 pm
By Alyson Campbell (@acampfashion) While cause marketing is no new concept, spirits brands have been thinking more about how they can raise awareness for issues, while also helping impact sales. Neither are self-serving when done right. For example, Belvedere Vodka recently took over Manhattan’s Meatpacking district with an art installation in support of RED™ and [...]
Pepsi’s Super Refreshing Social Play
January 11, 2010 – 5:19 am
When Pepsi declined to advertise in this year’s Super Bowl, it was big news. The best sure-fire mass media event in the nation lost one of its mainstays, who opted for a significant $20 million corporate responsibility-based social media program instead. The Pepsi Refresh online program — set to launch this Wednesday — combines a [...]
Should Photographers Rethink New Media Rights?
November 18, 2009 – 9:00 am
by Wyatt Wood As a semi-pro photographer I encounter unique situations everyday involving photography, rights management and social media. Note: every locality has their own laws that any person taking pictures should abide by – this post is not about the legality or rights of taking photos as a photographer (while it may touch on [...]
FOX News – Just an Old School Troll
October 13, 2009 – 8:00 am
By Mike Mulvihill Transparency is certainly top of mind in the SM world as a result of the FTC ruling on endorsements and testimonials (i.e., pay-to-blog). The ruling has drawn commentary from far ranging sources such as the Council of PR Firms to Chris Brogan. Like Chris, I don’t know what’s so hard to get [...]
Do the Wave! It’s Hard to Catch On
October 7, 2009 – 3:00 pm
By Wyatt Wood Last week I received my invite to the Google Wave phenomenon – it really wasn’t as enticing as I hoped, I’m glad I didn’t spend $5100 on it. I watched the videos, saw the preview demonstrations and even drank the Kool-aid as a die hard Google fan, but something is missing. After [...]
People Make Revolutions Happen
June 21, 2009 – 10:17 pm
One of the most bizarre aspects of the Iran protests has been the claim of Netizens that it’s a Twitter revolution. Certainly, our conversational medium has made great strides in the rapid spread of information. In fact, the use of social media has been a critical tool in the spread of ideas, not only amongst [...]
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